GameChangerSF Uses Data Science To Get Creative
Put Your Audience First To Grow Your App And Earn Loyalty
Ashleigh Rankin Dishes On Which Ads Work For Reddit’s Audience
Learn How Marketers Responded to a New Age of Sophistication in 2019
The Simple Formula That Works For The New York Times’ T Brand Studio
In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help...
How ABC News Uses Push Notifications To Deliver News That Is Personal And Pervasive
Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, they were little more than generic (often spammy) alerts deployed to grab our attention. However, push notifications – in all their forms and formats – have...
Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech...
Why Many Mobile Ad Experiences Fail And How To Make Yours Work
Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers...
Casual Games In The Crossfire: How Does Toy Blast Stack Up Against Homescapes?
Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the...
4Qs With Steve P. Young From Appmasters
The hard truth about ASO, app advertising and why you need to pay more attention to Alexa Companies and developers serious about taking their apps to new heights (without increasing budget or headcount) have used ASO to move the needle on their app. Developers...
5Qs With Blinkist’s Gessica Bicego
Rethink Data-Driven App Marketing Effective app marketing in 2018 is data-driven by default. However, truly successful app marketing delves into audience data to power appropriate advertising and spans many channels. It’s the passion and mission of Gessica Bicego,...
Stand Up To Fake News And Other Tips To Market Your New App In The Trump Era
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Stand Up To Fake News And Other Tips To Market Your New App In The Trump Era
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Symphonic Digital Shares Mobile Marketing Tips Tailored To Small Biz Needs
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Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.