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How The Texas Tribune Aligns Product And Editorial For Audience Retention

How The Texas Tribune Aligns Product And Editorial For Audience Retention

Content & Media Featured
2 min read
February 9, 2021, By Peggy Anne Salz

As McKinsey reminds us, great products result when companies build bridges between technology...
How CUNY’s Anita Zielina Cultivates Change Leaders In The Media Business

How CUNY’s Anita Zielina Cultivates Change Leaders In The Media Business

Content & Media Featured
5 min read
July 15, 2020, By Peggy Anne Salz

The outbreak of Covid-19 and the growing realization that systemic racism is a “pandemic within a pandemic” highlight the critical need for trustworthy news and information. Yet it comes at a time when the media business is fighting a major battle of its own.

Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now

Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now

Content & Media Featured
4 min read
June 18, 2020, By Peggy Anne Salz

 

Put Your ASO Into Overdrive With Video Ads

Put Your ASO Into Overdrive With Video Ads

Content & Media Research
3 min read
April 17, 2020, By Peggy Anne Salz

 

Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market

Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market

Content & Media Retention & Engagement
13 min read
April 3, 2020, By Peggy Anne Salz

In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It's a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.

A Look Into The Future Of DSP For UA

A Look Into The Future Of DSP For UA

Content & Media
1 minute to read
February 12, 2020, By Peggy Anne Salz

 

The Snack Is Back: How Messaging Will Satisfy Audience Appetite For Bite-Sized Content

The Snack Is Back: How Messaging Will Satisfy Audience Appetite For Bite-Sized Content

Apps & Marketing Content & Media
14 min read
February 9, 2020, By Peggy Anne Salz

A decade ago, The Power Of Pull described the amazing outcomes possible when we have the tools to find and access the people, content, information, and resources we need. Pull was seen as the mechanism that would put people in control. It would give them more choices and more information to make those choices.

GameChangerSF Uses Data Science To Get Creative

GameChangerSF Uses Data Science To Get Creative

Content & Media
1 minute to read
December 4, 2019, By Peggy Anne Salz

 

Put Your Audience First To Grow Your App And Earn Loyalty

Put Your Audience First To Grow Your App And Earn Loyalty

Content & Media
1 minute to read
October 14, 2019, By Peggy Anne Salz

 

Ashleigh Rankin Dishes On Which Ads Work For Reddit’s Audience

Ashleigh Rankin Dishes On Which Ads Work For Reddit’s Audience

Content & Media
1 minute to read
September 23, 2019, By Peggy Anne Salz

 

Learn How Marketers Responded to a New Age of Sophistication in 2019

Learn How Marketers Responded to a New Age of Sophistication in 2019

Content & Media Research
3 min read
January 17, 2019, By Peggy Anne Salz

 

The Simple Formula That Works For The New York Times’ T Brand Studio

The Simple Formula That Works For The New York Times’ T Brand Studio

Advertising & Brand Content & Media
16 min read
September 29, 2018, By Peggy Anne Salz

In just a few years, the number of publishers building out branded content has soared from 15 to...
How ABC News Uses Push Notifications To Deliver News That Is Personal And Pervasive

How ABC News Uses Push Notifications To Deliver News That Is Personal And Pervasive

Articles Content & Media Retention & Engagement
14 min read
May 25, 2018, By Peggy Anne Salz

Push notifications are growing up, and content companies are getting smarter about ways to deliver...
Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?

Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?

Apps & Marketing Articles Content & Media
8 min read
May 18, 2018, By Peggy Anne Salz

Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more...
Page 1 of 3123»

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Peggy Anne Salz

Author, analyst, content marketing strategist, and frequent Forbes contributor, Peggy equips companies to drive authentic customer connection and reach high-performance goals.

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