How The Texas Tribune Aligns Product And Editorial For Audience Retention
2 min read
As McKinsey reminds us, great products result when companies build bridges between technology...
How CUNY’s Anita Zielina Cultivates Change Leaders In The Media Business
5 min read
The outbreak of Covid-19 and the growing realization that systemic racism is a “pandemic within a pandemic” highlight the critical need for trustworthy news and information. Yet it comes at a time when the media business is fighting a major battle of its own.
Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now
4 min read
Put Your ASO Into Overdrive With Video Ads
3 min read
Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market
13 min read
In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It's a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.
A Look Into The Future Of DSP For UA
1 minute to read
The Snack Is Back: How Messaging Will Satisfy Audience Appetite For Bite-Sized Content
14 min read
A decade ago, The Power Of Pull described the amazing outcomes possible when we have the tools to find and access the people, content, information, and resources we need. Pull was seen as the mechanism that would put people in control. It would give them more choices and more information to make those choices.
GameChangerSF Uses Data Science To Get Creative
1 minute to read
Put Your Audience First To Grow Your App And Earn Loyalty
1 minute to read
Ashleigh Rankin Dishes On Which Ads Work For Reddit’s Audience
1 minute to read
Learn How Marketers Responded to a New Age of Sophistication in 2019
3 min read
The Simple Formula That Works For The New York Times’ T Brand Studio
16 min read
In just a few years, the number of publishers building out branded content has soared from 15 to...
How ABC News Uses Push Notifications To Deliver News That Is Personal And Pervasive
14 min read
Push notifications are growing up, and content companies are getting smarter about ways to deliver...
Finance Apps Engage Audiences, But Are They Leaving Money On The Table By Not Addressing Women?
8 min read
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more...
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