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How The Washington Post turns snacks into subs to dominate the subscription economy

How The Washington Post turns snacks into subs to dominate the subscription economy

Nov 8, 2021 | Content & Media, Featured

The subscription economy is booming. From music and movies to meals and clothing, consumers want what they want to be available when and how they want it, and without onerous upfront costs. For publishers facing the uncertainties of digital advertising — dominated by...
Micro-audiences and community engagement pave the way for content commerce gold

Micro-audiences and community engagement pave the way for content commerce gold

Sep 6, 2021 | Content & Media

Mobile is a massive opportunity only heightened during the pandemic as audiences turned to their smartphones for the comfort food of apps and entertainment. Significantly, though, throughout this period consumer tastes and appetites changed. Users had both the time...
Abandon the inverted pyramid. It’s time to rebuild the news.

Abandon the inverted pyramid. It’s time to rebuild the news.

Jun 21, 2021 | Content & Media

Audiences are spending more time than ever consuming content. Still, even an explosion in digital subscriptions couldn’t prevent massive job cuts across the nation’s newsrooms. Any argument that closures hit companies that churned out poor quality journalism or fake...
How The Texas Tribune Aligns Product And Editorial For Audience Retention

How The Texas Tribune Aligns Product And Editorial For Audience Retention

Feb 9, 2021 | Content & Media

As McKinsey reminds us, great products result when companies build bridges between technology innovation and audience preference. It is critical to deliver a holistic experience across functions and every stage of the customer journey. In media, aligning teams to...
How CUNY’s Anita Zielina Cultivates Change Leaders In The Media Business

How CUNY’s Anita Zielina Cultivates Change Leaders In The Media Business

Jul 15, 2020 | Content & Media

The outbreak of Covid-19 and the growing realization that systemic racism is a “pandemic within a pandemic” highlight the critical need for trustworthy news and information. Yet it comes at a time when the media business is fighting a major battle of its own.

Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now

Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now

Jun 18, 2020 | Content & Media

 

Put Your ASO Into Overdrive With Video Ads

Put Your ASO Into Overdrive With Video Ads

Apr 17, 2020 | Content & Media

 

Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market

Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market

Apr 3, 2020 | Content & Media, Retention & Engagement

In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It's a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.

A Look Into The Future Of DSP For UA

A Look Into The Future Of DSP For UA

Feb 12, 2020 | Content & Media

 

The Snack Is Back: How Messaging Will Satisfy Audience Appetite For Bite-Sized Content

The Snack Is Back: How Messaging Will Satisfy Audience Appetite For Bite-Sized Content

Feb 9, 2020 | Apps & Marketing, Content & Media

A decade ago, The Power Of Pull described the amazing outcomes possible when we have the tools to find and access the people, content, information, and resources we need. Pull was seen as the mechanism that would put people in control. It would give them more choices and more information to make those choices.

GameChangerSF Uses Data Science To Get Creative

GameChangerSF Uses Data Science To Get Creative

Dec 4, 2019 | Content & Media

 

Put Your Audience First To Grow Your App And Earn Loyalty

Put Your Audience First To Grow Your App And Earn Loyalty

Oct 14, 2019 | Content & Media

 

Ashleigh Rankin Dishes On Which Ads Work For Reddit’s Audience

Ashleigh Rankin Dishes On Which Ads Work For Reddit’s Audience

Sep 23, 2019 | Content & Media

 

Learn How Marketers Responded to a New Age of Sophistication in 2019

Learn How Marketers Responded to a New Age of Sophistication in 2019

Jan 17, 2019 | Content & Media, Research

 

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