Micro-audiences and community engagement pave the way for content commerce goldMobile is a massive opportunity only heightened during the pandemic as audiences turned to their smartphones for the comfort food of apps and entertainment. Significantly, though, throughout this period consumer tastes and appetites changed. Users had both the time...
Abandon the inverted pyramid. It’s time to rebuild the news.Audiences are spending more time than ever consuming content. Still, even an explosion in digital subscriptions couldn’t prevent massive job cuts across the nation’s newsrooms. Any argument that closures hit companies that churned out poor quality journalism or fake...
How The Texas Tribune Aligns Product And Editorial For Audience RetentionAs McKinsey reminds us, great products result when companies build bridges between technology innovation and audience preference. It is critical to deliver a holistic experience across functions and every stage of the customer journey. In media, aligning teams to...
How CUNY’s Anita Zielina Cultivates Change Leaders In The Media Business
The outbreak of Covid-19 and the growing realization that systemic racism is a “pandemic within a pandemic” highlight the critical need for trustworthy news and information. Yet it comes at a time when the media business is fighting a major battle of its own.
Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now
Put Your ASO Into Overdrive With Video Ads
Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market
In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It's a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.
A Look Into The Future Of DSP For UA
The Snack Is Back: How Messaging Will Satisfy Audience Appetite For Bite-Sized Content
A decade ago, The Power Of Pull described the amazing outcomes possible when we have the tools to find and access the people, content, information, and resources we need. Pull was seen as the mechanism that would put people in control. It would give them more choices and more information to make those choices.
GameChangerSF Uses Data Science To Get Creative
Put Your Audience First To Grow Your App And Earn Loyalty
Ashleigh Rankin Dishes On Which Ads Work For Reddit’s Audience
Learn How Marketers Responded to a New Age of Sophistication in 2019