Lessons From The Gaming Industry On Creating Viral Hits That Build Communities
The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack for bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract...
New Research Reveals The Sweet Spot For CPG Ad Frequency
Macroeconomic headwinds are dealing CPG marketers a double blow: Consumers may be rethinking their purchasing behavior, and companies may be tightening budgets. In the face of an unofficial recession, it is all the more important that every CPG dollar provides a...
How The Washington Post turns snacks into subs to dominate the subscription economy
The subscription economy is booming. From music and movies to meals and clothing, consumers want what they want to be available when and how they want it, and without onerous upfront costs. For publishers facing the uncertainties of digital advertising — dominated by...
Micro-audiences and community engagement pave the way for content commerce gold
Mobile is a massive opportunity only heightened during the pandemic as audiences turned to their smartphones for the comfort food of apps and entertainment. Significantly, though, throughout this period consumer tastes and appetites changed. Users had both the time...
Abandon the inverted pyramid. It’s time to rebuild the news.
Audiences are spending more time than ever consuming content. Still, even an explosion in digital subscriptions couldn’t prevent massive job cuts across the nation’s newsrooms. Any argument that closures hit companies that churned out poor quality journalism or fake...
Inspiring Girls With Help From Female Leaders
The gender gap can’t be solved at the corporate level alone. Find out why. Research suggests that when young girls are able to see themselves in women who rise to the top of their fields, or understand that no career path or topic of study is off-limits, it can...
How The Texas Tribune Aligns Product And Editorial For Audience Retention
As McKinsey reminds us, great products result when companies build bridges between technology innovation and audience preference. It is critical to deliver a holistic experience across functions and every stage of the customer journey. In media, aligning teams to...
How CUNY’s Anita Zielina Cultivates Change Leaders In The Media Business
The outbreak of Covid-19 and the growing realization that systemic racism is a “pandemic within a pandemic” highlight the critical need for trustworthy news and information. Yet it comes at a time when the media business is fighting a major battle of its own.
Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now
Put Your ASO Into Overdrive With Video Ads
Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market
In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It's a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.
A Look Into The Future Of DSP For UA
The Snack Is Back: How Messaging Will Satisfy Audience Appetite For Bite-Sized Content
A decade ago, The Power Of Pull described the amazing outcomes possible when we have the tools to find and access the people, content, information, and resources we need. Pull was seen as the mechanism that would put people in control. It would give them more choices and more information to make those choices.
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.