August 6, 2020
Don’t call it a comeback. The truth is, email marketing never went away, but as Apple plans to retire IDFA that most personal of channels — email — is becoming even more important. Obtaining those coveted email addresses may be the key to targeting and retargeting users as we move into the future of digital marketing. I sat down with Deepro Ganguly, Head of Growth at BigShyft, for my Reimagine Growth series to talk about the power of email marketing for retention.
To learn about how BigShyft caters to the individual needs of customers, tune in to the entire interview.