How Europe’s E-Commerce Innovators Lead Shoppers To The Finish Line
The retail industry is evolving at an unprecedented speed, driven by an unpredictable economic climate, a proliferation of digital platforms and a paradigm shift from generating sales to elevating customer experience. Granted, budget-conscious shoppers may be more...
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
In today’s attention arena, personalization equals profit. This is where AI-powered solutions shine, equipping companies to customize the app experience and explore new areas where greater personalization can yield massive returns. While many companies focus on smart...
Mistplay’s Gabriel Lewis On Leveraging Loyalty To Keep Paying Players Coming Back
While some studios are cashing in their chips on hypercasual and casual games, a few future-focused brands are doubling down and winning big by placing their bets on rewarded play. Indeed, though once a taboo UA tactic, rewarded play now opens doors for lasting...
Flipping The Script On Personalization To Drive Experience-Led Growth
From text and images to video and avatars, artificial intelligence has become the superpower that allows organizations to produce content in bulk and assemble elements in infinite combinations. But the ability to quickly churn out multiple campaigns is an empty...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.