Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing
Players who relate to your game are easier to retain. But how do you pinpoint the story that enhances your game’s USP, resonates with your player base and sparks the desire to stay in the game? Deniz Kekeç, Performance Marketing Manager for casual simulation game...
Innogames’ Strategy To Extending The Lifespan Of Legacy Games
Extending a game’s lifespan is every studio’s grand objective, but the path to effective execution is packed with difficult decisions. Studios can lean into Live-Ops to keep content fresh and cultivate profitable partnerships to enhance their marketing mix, or they...
Guy Gadney & Harry Holmwood On Baking Omelettes And AI Into Your Game Worlds
In Guy Gadney’s eyes, implementing AI into your game development is like “cooking with eggs.” You can use it as an ancillary tool to optimise your current creative endeavours, or you can “make an omelette”, baking AI into your game from the beginning and establishing...
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
Your company is sitting on a stockpile of valuable customer insights—but accessing and extracting the right data to power effective marketing and engagement strategies can be a stretch. Sure, the answer is in the data—provided you know the right questions to ask and...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.