NeoMedia CEO Talks IP, Mobile Barcode Growth Opportunities & Best Practice

Advertising & Brand
14 min read

Laura MarriottToday we step up our coverage of the mobile code space with Laura Marriott, the acting CEO of NeoMedia Technologies. You may recall Laura's take on barcode trends and her list of 2011 industry predictions, which we published here in late December as part of the popular and viral Five From Five series showcasing the top five mobile code predictions from five of the leading barcode companies.

I caught up with Laura to discuss her view of the market (she predicts exponential growth of mobile codes and some agreement around methodology and standards) and get the inside track on progress with recent partnerships (including an update on the the tie-up with Buongiorno).

AOL Bets On Social Navigation & Open Source; Why People Will Power Location Apps

Media Social Media
8 min read

navigation strategies USASocial and mobile are combining to create some amazing experiences. From location-linked games to social shopping schemes, there is money - and competitive advantage - in harnessing location information to power our interactions with the people and communities around us. This trend also turns up the pressure on companies to focus on the quality of the data and develop new ways to get us involved in creating and curating our own local maps and information.

This is just one of the topics heading the agenda at Navigation Strategies USA,

Mobile Renaissance: Netsize Guide Edition 2010 & updated edition

Mobile Renaissance: Netsize Guide Edition 2010 & updated edition

Books
0 minute to read

The Netsize Guide, that I write in partnership with Netsize (now a Gemalto company), is a comprehensive annual industry report, documenting the state of the global mobile content and services market. This year I focus on the case studies, business models and future scenarios that illustrate the profound impact mobile is having on all aspects of our daily lives and our global society. From new services aimed at achieving socioeconomic development goals in emerging markets, to the advance of smartphone features that support Augmented Reality applications that merge the physical and digital worlds around us, to the advance of mobile into new vertical industry sectors and disciplines, I show how mobile is moving us a giant step closer to a new Renaissance.

Mobile Society & Me: Netsize Guide Edition 2009

Mobile Society & Me: Netsize Guide Edition 2009

Books
0 minute to read

The Netsize Guide, that I write in partnership with Netsize (now a Gemalto company), is a comprehensive annual industry report, documenting the state of the global mobile content and services market. This year I explore the role of mobile in society and examine how companies are beginning to harness mobile and key features such as GPS, a built-in payment, and device capabilities to collect and transmit real-time data about what we browse and buy to create a new state of hyper-connectedness. The Netsize Guide features 34 interviews with industry senior executives at leading companies including Blyk, Coca-Cola, Facebook, Fox Mobile Group, Greystripe, MCN, Nokia, Sony BMG, YouTube, and Zed, to name a few.

Mobile 2.0 & You Are In Control: Netsize Guide Edition 2008

Mobile 2.0 & You Are In Control: Netsize Guide Edition 2008

Books
0 minute to read

I join with Netsize (now a Gemalto company) to produce a comprehensive annual industry report and almanac, documenting the state of the global mobile content and services market. On the 10th anniversary of Netsize, this edition of the Guide features the results of a survey of 1,800+ mobile communications professionals from 79 countries. It also features excerpts and insights from interviews I conducted with 25 c-level executives at leading companies including eBay, google, HighCo., Jamba, MSN, Nokia, PayPal, Visa, Vivendi Mobile Games, and Vodafone—to name a few.