DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan
Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at...
Product Madness’ Piyush Mishra On Smart Questions For Smaller Studios
In today’s noisy, data-constrained market, studios can’t afford to splash the cash on multiple soft launches. Instead, they must identify innovative ways to test and validate concepts while keeping their costs low. It’s a path stacked with strategic...
Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation
For smaller studios on shoestring budgets, diving deep into data can feel daunting. But having a leaner team doesn’t equate to less impressive results—if you have the right tools at your fingertips. When tasked with managing her studio’s UA and monetisation, Clary...
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
What do you do when your organization is set on vanity metrics like clicks, and you are focused on the KPIs that really matter, like engagement and retention? How do you push for goals without sounding pushy? And when do you let users go because data shows winning...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.