Game On: How Copper Banking Levels Up Financial Literacy
When dealing with younger customers, some banks employ predatory practices and capitalize on their lack of financial knowledge. Copper Banking does the opposite. Copper Banking’s CEO and Co-Founder, Eddie Behringer, takes the mic this week to explain how his app...
Why CTV Deserves A Spot In Your Marketing Mix
As marketers grapple with the challenges of measurement in a privacy-first landscape, CTV stands out as a crowd-pleaser. Its ability to get granular with available data and point to specific actions that clinched the conversion makes including it in your marketing mix...
Tripledot Studios’ Akin Babayigit On Understanding The Business Behind Great Games
Great games start with a great understanding of gaps in the industry and the factors that play a pivotal role in predicting profitability. This week, we welcome a guest with a keen eye for both and a sixth sense for high-potential startups. Akin Babayigit, Co-Founder...
What It Looks Like When AI Is More Than A Buzzword With Appier’s Bob Hollanders
When AI is at the top of most marketers’ minds, it can be difficult to discern which brands are truly tapped in and which are chasing trends. Bob Hollanders, Head of Sales Account & Management, EMEA & US, proves to Peggy Anne Salz that AI is more than a...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.