Why Understanding Consumer “Tribes” Formed By Covid-19 Will Help You Do Business Better
The pandemic’s perfect storm of market and mental conditions turns up the pressure on companies to rethink customer segmentation and reshape their messaging. From here on, marketers need new models. We get inspiration from Rosie Hawkins, Kantar’s Chief Offer and...
Games Marketing Experts Share Strategic Innovation To Tackle Disruptive Change
This year will be remembered as the biggest year yet for mobile gaming. Forced by global events to practice social distancing and use their downtime to seek digital distractions, consumers downloaded gaming apps in record numbers. And consumers aren’t just...
Dealing With Failure To Set Yourself And Your Teams Up For Success
In episode #412, you’ll learn why you have to fail to succeed in mobile marketing. It’s a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they should cultivate to succeed when our host Peggy Anne Salz catches up...
How Indiabulls Captures Massive Audience Attention With A Multi-Medium Approach Messaging
Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge interest and impact, pinpointing the channels and frequency that drive...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.