Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern monetisation is merging and morphing, so we called in a professional to help us navigate the trends we need to...
It’s time to ditch traditional tools and adopt a fiercely customer-centric focus—or risk losing your customers altogether. This is unchartered territory for most marketers, and we get much-needed inspiration and direction from Paul Meinshausen, Co-founder and CEO of...
Driven by their frustration with a New York Times piece showcasing the movers and shakers of AI without mentioning a single woman, Jenny Kay Pollock and Reut Lazo took action and founded Women and AI, a powerhouse nonprofit committed to smashing gender biases and...
For most brands, the spray-and-pray approach to ad creative has taken a backseat, favored instead by precise targeting that increases the chances of connecting with consumers and clinching the conversion. Crystal Bai, Senior Director of Marketing, joins the show this...
Over 2 billion voters in 50 countries are heading to the polls this year—and they need reliable information to make informed decisions. To combat the detrimental deepfakes and salatious misinformation, one brand developed a “digital trust network for social...