Maximizing Subscription Revenue
The godfather of growth and two super women in growth from Stash (finance!) and Gymondo (fitness!) join co-hosts John Koetsier and Peggy Anne Salz for a seriously fun episode on maximizing subscription revenue. (OK, the “godfather of growth” is the guy who invented...
Rovio’s Kieran O’Leary Reveals the Winning Playbook for Lasting Player Retention
Lockdowns have opened opportunities for mobile gaming companies to dominate app downloads and top the charts. But sharp spikes in playtime could be short-lived if studios don’t up their retention game. Marketers in this boom market should brace for harder times ahead,...
Alexey Gusev at Goodgame Studios, boosting conversions and much more
Welcome to Mobile Heroes Uncensored, Origin Stories. In this premiere episode, we dive into the deep, dark, and twisted crevices of Alexey Gusev’s mind. He leads growth at Goodgame Studios, and has a very interesting way of boosting conversions to paying users by as...
Roadtrip Germany: Mobile Marketing with Delivery Hero, Flixbus, Soundcloud, & Yazio
Mercedes, Oktoberfest, and mobile apps are what Germany is known for, right? Well, sort of. In this episode of Mobile Heroes Uncensored we chat with the top growth marketers at major German mobile first or mobile centric companies: Yazio, Soundcloud, Flixbus, and...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.