Becoming the Boss in Mobile Marketing
You’re smart, you’re capable, and you’re ambitious. But how do you level up and grow your game and add some rocket boost to your career? Start by checking out this podcast. We ask two top women in tech how they did it: where they started, how they climbed the career...
How HelloFresh Successfully Educated and Converted Customers in the “Movable Middle”
A bold new logo may look good but — let’s face it — it won’t solve your customer retention problems. However, if you’re able to educate customers about the ways your product can make them healthier, less stressed about at-home meals, and then add beautiful branding on...
Road Trip to Eastern Europe with Nakusi Games & Joom
What’s better than a road trip? And in COVID times, we’re still doing them virtually, visiting Eastern Europe to chat gaming with Nakusi Games and retail with Joom, a marketplace you may never have heard of that has over 350 million customers in 100+ countries. In...
Alexander Ruban at Product Madness, influencer marketing, gaming, and attribution
How do you know when influencer marketing is working? How do you use influencer marketing to drive mobile user acquisition at scale? In this Mobile Heroes Uncensored: Origin Story we dive deep with Alexander Ruban, UA Lead at Product Madness on influencer marketing,...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.