Targeting India’s Smaller Cities Paves The Way To Mobile Commerce Gold
When it comes to mobile-first populations, India leads the list. The country counts more than 1 billion active mobile subscriptions with a massive appetite for mobile apps and interaction. On a single day in December 2021, for example, an astounding 1.06 billion...
Consumer Behavior Expert David Allison: Using Valuegraphics To Deeply Understand Customers
Think about your 35th birthday: Were you substantially different than the day before? Probably not, and yet marketers automatically moved you from the 25-34 segment to the 35-44 segment, and targeted you differently. Wouldn’t it be useful to have a reliable way to...
Winning Ways To Connect With Your Customers
Understanding what your customer values, allows you to drive deeper engagement and, ultimately, influence brand preference and purchasing decisions. “If you use values to understand what’s similar in a group of people, they’re eight times more effective,” says David...
Why The Crumbling Of Advertising Cookies Brings A New Recipe For Customer Engagement
A year after Apple implemented App Tracking Transparency (ATT), questions continue to loom over the impact and whether stricter privacy rules have created positive improvements for user privacy and less positive outcomes elsewhere. A new study by a group of University...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.