AI Rules At PGC London 2023, Big Fish Games’ Daniel Helmhold On Epic Branding For Every Budget
Pocket Gamer Connects London 2023 was Steel Media’s biggest event yet, with over 2600 attendees and 1200 companies attending the leading mobile gaming industry conference. Our hosts, Peggy Anne Salz and Brian Baglow, recap “wow” moments from the show with the “PG...
Growth Means Retention with Adam Lovallo MAU Vegas
When Grow.co started its MAU Vegas annual conference for mobile acquisition nearly a decade ago, it helped pave the way for “growth marketing” to become a staple in tech jargon. And with MAU’s bold return to Las Vegas as an in-person event after two years of virtual...
How to Keep Players Engaged
While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games...
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin’s Andrey Kazakov
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with @AppLovin ‘s Andrey Kazakov Non-gaming apps are hot in the app stores – and the numbers are impressive. They recently surpassed Gaming to top the US app revenue charts for the first...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.