AdQuantum’s Sergey Sukhov On Strengthening Ad Network Bonds for Better Performance
For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively. Sergey Sukhov, Chief Business Development Officer at AdQuantum—a...
How AI-Powered Appier Delivers Value To Clinch Conversions
AI is THE buzzword feeding a frenzy of hype, but few brands actually dish out sweet solutions that go beyond to provide real value. This week, we shine a spotlight on AI-powered Appier and lift the lid on how the company’s gen-AI capabilities and AI-driven...
Inside Nostra’s Game-Changing Lock Screen Experiences
Whether it’s webshops, alternative app stores or multiplatform, the race to find more ways to get your game in front of more users is real—and so is the competitive edge you achieve if the channels you choose put the player experience first. In this episode, we zoom...
Tilting Point’s Enric Pedró On Leveraging IP On A Shoestring Budget
Monster IP may require a monster budget, but smaller studios can still tap into cultural trends to perform well in the app stores—provided they know the right questions to ask and licensors to pitch. Enric Pedró, SVP of Marketing at Tilting Point, gives us all the...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.