Syed Hamid On How Sofy.AI Increases Productivity 10x And Takes The Pain Out Of QA Testing
Software testing is a must, but it’s time-consuming, tedious, and inefficient when done manually. With Sofy.AI, tasks are completed in seconds. Sofy.AI is the one tool for all your QA needs, able to run automated tests on hundreds of devices with the push of a button....
Product Madness’ Piyush Mishra On Smart Approaches And Seismic Shifts In A Privacy-First Market
“Targeting is becoming more and more of a problem,” says Piyush Mishra, Head of Growth Marketing At Product Madness, a top-grossing leader in social casino mobile games. The host of his podcast, In The Sandbox with Adam Smart, explains how consumer preference for...
Kooapps’ CK Wang And Mintegral’s Shobeir Shobeiri On Increasing ARPDAU By 40-80% With In-App Bidding
According to Kooapps Co-Founder and CEO Chun-Kai (CK) Wang, ad monetisation needs to shift toward a more unified approach. Games need to monetise off ads and in-app purchases. Luckily, maximising the ad side of game revenue is easier than ever with in-app bidding. In...
Outfit7’s Nina Oblak & Kayzen’s Ryan Goeden On Harnessing Split Testing To Develop Winning Campaigns
Global game developer Outfit7 is reaching new audiences and taking control of its data with its unique approach to A/B testing. In this episode, Peggy Anne Salz meets with Nina Oblak, Outfit7 ASO Team Lead, to discuss how the company uses split testing beyond...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.