The One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim Laurain
Good marketing answers customer needs. Great marketing anticipates them. With Aampe, businesses can create a hyper-individualized customer experience, increase acquisition ROI, and significantly reduce churn with only one tool. Aampe — a platform built by data...
Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach
During the hypercasual reign, short-term metrics, like the seven-day LTV curve, were the golden standard for an app’s scalable potential. Now, looking further down the road and building an environment that encourages players to set down roots for 30, 60, or even 365+...
Understanding Player Loyalty Is A Game-Changer For Mobile Publishers
For nearly three decades, marketers celebrated impressive mobile gaming growth that created an industry bigger than Hollywood and music combined. But the latest data from mobile data analytics provider data.ai, in partnership with research firm IDC, shows this...
NSPCC’s Kevin Antao And Andy Sallnow On How To Prevent Child Abuse In Games
There’s no shortage of benefits that games bring to players, from increased creativity to developing interpersonal skills to greater self-confidence. Yet, gaming popularity grows, so do the silent risks posed to children online. Fortunately, there is an organisation...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.