The Netsize Guide, that I write in partnership with Netsize (now a Gemalto company), is a comprehensive annual industry report, documenting the state of the global mobile content and services market. This year I focus on the case studies, business models and future scenarios that illustrate the profound impact mobile is having on all aspects of our daily lives and our global society. From new services aimed at achieving socioeconomic development goals in emerging markets, to the advance of smartphone features that support Augmented Reality applications that merge the physical and digital worlds around us, to the advance of mobile into new vertical industry sectors and disciplines, I show how mobile is moving us a giant step closer to a new Renaissance.
The Netsize Guide, that I write in partnership with Netsize (now a Gemalto company), is a comprehensive annual industry report, documenting the state of the global mobile content and services market. This year I explore the role of mobile in society and examine how companies are beginning to harness mobile and key features such as GPS, a built-in payment, and device capabilities to collect and transmit real-time data about what we browse and buy to create a new state of hyper-connectedness. The Netsize Guide features 34 interviews with industry senior executives at leading companies including Blyk, Coca-Cola, Facebook, Fox Mobile Group, Greystripe, MCN, Nokia, Sony BMG, YouTube, and Zed, to name a few.
I join with Netsize (now a Gemalto company) to produce a comprehensive annual industry report and almanac, documenting the state of the global mobile content and services market. On the 10th anniversary of Netsize, this edition of the Guide features the results of a survey of 1,800+ mobile communications professionals from 79 countries. It also features excerpts and insights from interviews I conducted with 25 c-level executives at leading companies including eBay, google, HighCo., Jamba, MSN, Nokia, PayPal, Visa, Vivendi Mobile Games, and Vodafone—to name a few.
