Robert Rice -- author, serial entrepreneur, futurist and mobile Augmented Reality (AR) expert/enthusiast -- is the second in our series of five innovators stepping up to offer predictions for 2011.
Robert is also the CEO of Neogence Enterprises, the company behind Mirascape, a location-based mobile platform that connects people, places, and things. The company is low-key but Robert's Skype profile gives us a glimpse of how disruptive he intends to be. It reads: "Mobile Augmented Reality. I'm going to change the world :)" I greatly look forward to following developments at Robert's company -- and I'm certain the impact will be seismic.
People want what they want. As a result, they have come to expect – even demand – content and services in tune with their lifestyles and life stages. On mobile – the fiercely personal device we take with us everywhere – the requirement for relevancy is even greater, which is why personalization is poised to become a mobile megatrend. Put another way, personalized recommendations and schemes that effectively expose us to the content we are most likely to appreciate (content ranging from websites to marketing messages to mobile apps) are gaining traction.
One mobile operator that "gets" the strategic importance of personalization (if only to satisfy our own requirement for convenience and reduce the heavy-lifting when it comes to choosing our entertainment) is CSL, the leading mobile operator in Hong Kong with 2.6 million subscribers.
Today the popular (and viral) Five From Five series continues with mobile Augmented Reality (AR) and asks five companies/influencers across the emerging business ecosystem for their pick of hot topic and trends.
Christine Perey is more than an independent analyst; she is a leading - and passionate -- evangelist working within the industry to increase deal flow, validate business models, and promote sanity (not hype) in the nascent mobile AR space. She made a huge impression on me when she stepped up to contribute a guest column (one of the most popular on MSearchGroove, I might add) examining mobile AR evolution, use cases and the revenue streams that will help advance the industry.
Today we step up our coverage of the mobile code space with Laura Marriott, the acting CEO of NeoMedia Technologies. You may recall Laura's take on barcode trends and her list of 2011 industry predictions, which we published here in late December as part of the popular and viral Five From Five series showcasing the top five mobile code predictions from five of the leading barcode companies.
I caught up with Laura to discuss her view of the market (she predicts exponential growth of mobile codes and some agreement around methodology and standards) and get the inside track on progress with recent partnerships (including an update on the the tie-up with Buongiorno).
Social and mobile are combining to create some amazing experiences. From location-linked games to social shopping schemes, there is money - and competitive advantage - in harnessing location information to power our interactions with the people and communities around us. This trend also turns up the pressure on companies to focus on the quality of the data and develop new ways to get us involved in creating and curating our own local maps and information.
Robert Rice -- author, serial entrepreneur, futurist and mobile Augmented Reality (AR) expert/enthusiast -- is the second in our series of five innovators stepping up to offer predictions for 2011.
