Developers: You have one more day to submit your best mobile app and qualify for the Mobile Premier Awards (February 14, Barcelona). The MPA is not only the largest open and global cross-platform app competition in the mobile industry; it's THE place to network, do deals and connect with professionals and practitioners from around the world. (Last year saw 600+ developers submitted their apps, earning the MPA a reputation as a "the point of reference for the startup and developer community."
Participation is free and open to any startup or developer with a mobile app. You can submit as many apps as you want and you can find more details on how register further down in this post. From news and arts & culture to social change and medical & health, the MPA recognizes the best in mobile apps, so stand up and be counted.
We conclude our series of five innovators in mobile Augmented Reality (AR) with Jay Wright, Qualcomm Director, Business Development. In this capacity Jay is responsible for developing and driving Qualcomm's Augmented Reality (AR) commercialization strategy. Specifically, he manages Qualcomm's partnerships with innovators in industry and academia, and leads Qualcomm's efforts to enable AR within the mobile ecosystem.
Qualcomm made great strides in AR last year, releasing its AR Software Development Kit (SDK) for Android smartphones in October 2010. Offered through Qualcomm’s online developer network QDevNet, Qualcomm’s SDK enables a new breed of applications that delivers interactive 3D experiences on everyday objects, such as 3D gaming experiences on tabletops and interactive media experiences on product packaging and promotional items.
As we move into Part 4 of our Five From Five mobile predictions from industry innovators in mobile Augmented Reality (AR), we reach out to Mobilizy, a pioneer in the space sharply focused on the development of location-based services and AR experiences for smartphones.
By way of background, Mobilizy -- the company behind the world-first Wikitude World mobile AR browser -- recently launched an app that is a leap ahead of other turn-by-turn navigation systems. Wikitude Drive (available in Austria, Germany and Switzerland) is a fully functional mobile AR navigation system with global coverage that uses AR andthe smartphone camera view to offer the driver navigation instructions.
Lester Madden is third in our series of five innovators in mobile Augmented Reality (AR) stepping up to offer 2011 predictions. Lester is a hands-on developer and executive whose work (at companies including Microsoft, Symbian and Nokia) has helped catapult AR to the top of the industry agenda. Lester is currently working at mobile operator Orange.
In addition to his role in the mobile industry, Lester also blogs about trends and developments impacting AR at Augmented Planet. Some good news for mobile developers eager to get involved in mobile AR. Lester is also working on a book on the subject, and we'll have more on that project when it's ready for prime time.
Conversational Advertising is the agreed messaging-based communication between people and the brands they want to hear from. It's also the title of a report from mobileSquared, a U.K.-based firm with a sharp (and unique) focus on in mobile engagement research.
It's good to note the new term ("Conversational Advertising") because its a marketing approach that will grow importance in 2011, driven by people's desire to control their personal data and the aim of brands and agencies to establish an on-going dialogue with consumers and brand advocates.
Developers: You have one more day to submit your best mobile app and qualify for the Mobile Premier Awards (February 14, Barcelona). The MPA is not only the largest open and global cross-platform app competition in the mobile industry; it's THE place to network, do deals and connect with professionals and practitioners from around the world. (Last year saw 600+ developers submitted their apps, earning the MPA a reputation as a "the point of reference for the startup and developer community."
