Learn From Gaming App Marketing Tactics To Drive Repeat Purchases With Wolt’s Anh Nguyen
Gaming marketers have made billions by hunting for whales, big spenders who splash the cash on app purchases. Now it’s time non-gaming apps learn to prime existing high-value customers to make more purchases, not roll the dice on acquiring new customers. In this...
Games Factory Talents’ Oleg Paliy On How To Score The Job Of Your Dreams In 2024
The games industry faced a brutal year in 2023, with unofficial layoff estimates reaching an alarming 10,000. The stakes remain high in 2024, and job seekers need to double down to secure a position amidst reduced hiring and increased competition. We learn how to...
Fluent’s Matt Conlin On Game-Changing User Acquisition Trends To Watch In 2024
An evolving market calls for an evolved approach to user acquisition—one that treats players as individuals and weighs each user’s needs against all available acquisition tactics. When preparing to adopt this approach, though, game studios must consider one key...
Zynga’s Yaron Leyvand On The Secret To Making A “Forever Franchise”
The path to profitable growth is fraught with tough choices. Studios can net new audiences by pumping out new titles and features at the pace of change, or they can push the envelope (and extend the lifecycle of their legacy title) with content, Live Ops and real-life...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.