How AI Builds Brand Power And Barbie Love With PhotoRoom’s Lauren Sudworth
This summer was a “Barbie” blowout! The blockbuster movie distributed by Warner Bros. brought in over $1.4 billion at the box office this summer, making it 2023’s highest-grossing film—and the topic of social media’s hottest trends. One of these viral hits, powered by...
AI Powers User Acquisition—And Mobile Game Publishers Have The Edge
For three decades, splashing the cash on user acquisition (UA) was a strategy mobile game publishers could count on to net valuable players and attract big spenders. The approach worked because the user data that oiled these efficient marketing machines was abundant...
Mega Studio’s Adam Jaffe On The Impressive Benefits Of Incentivised Traffic
To acquire valuable players and boost rank in the app stores, studios have to shift focus and budget to offer each user a customised experience that aligns with their unique player motivations. But the path to pinpointing player intent isn’t...
Gamelight’s Günay Aliyeva On The AI Algorithm That Revolutionises UA
Profitable UA is about connecting with the right players at the right time in the right context. Using traditional targeting tools, UA managers can manually parse through data to predict who is the best fit. But ultimately, this approach eats up marketers’...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.