Author: Peggy Anne Salz

Topic: Mobile Apps Author: Peggy Anne Salz

User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets Noticed

User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How Commerce Marketers Can Shift Messaging To Shape Demand

The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot.
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Topic: Mobile Engagement Author: Peggy Anne Salz

The Sole Supplier’s Secret to Fostering Community

Let’s face it, in 2020, retention isn’t just the goal, it’s the game changer. Focusing on retention is simply a more efficient path to growth than constantly hustling to acquire new users.

Topic: Mobile Engagement Author: Peggy Anne Salz

Marketers: Diversify Your Channels To Find Pockets Of Profit And Opportunity

Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget.
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Topic: Mobile Marketing Author: Peggy Anne Salz

The New Rules of Marketing—Will Fintech Gains Last?

Some app categories are seeing a boom during the COVID-19 crisis and that includes fintech. Whether people are simply turning to banking apps rather than heading to their local branch, or they’re checking in with their investments more regularly thanks to the volatile market, people across the globe are embracing fintech as a way to cope with the challenges of this crisis.

Topic: Mobile Apps Author: Peggy Anne Salz

Relationship Building With LifeCouple

We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?

Topic: Mobile Engagement Author: Peggy Anne Salz

Learning From Gradeup To Make Sure Your Education App Engagement Is Top-Class

Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise.
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Topic: Mobile Marketing Author: Peggy Anne Salz

The New Rules of Marketing—Checking in with Marketers During a Crisis

Marketers aren't medical workers. We're not doctors, we're not nurses, we're not healthcare professionals, not first responders. But marketers have a role to play in helping others survive this global pandemic. Our lives aren't on the line, but the economy is critical.

Topic: Mobile Engagement Author: Peggy Anne Salz

How Understanding User Motivation And Player Models Can Help Gaming App Marketers Super-Charge Engagement

What motivates players to download a game and continue playing it? The answer lies in-game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and their innate desire to connect with others.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Acknowledgement, Interest, and Conversion: Learn How AIC Can Help You Understand Retention

Retention and engagement go hand in hand—but they aren’t one in the same. In a recent episode of Retention Masterclass, John Koetsier and I talked to “the Godfather of the Mobile Growth Stack” Andy Carvell, partner at Phiture, a growth consultancy based in Berlin.