Author: Peggy Anne Salz

Topic: Mobile Engagement Author: Peggy Anne Salz

Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market

In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It's a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.

Topic: Mobile Engagement Author: Peggy Anne Salz

Key Takeaways from Retention Masterclass with Charles Orlando, Head of Global Communications & Brand at CleverTap

Want to hear something sobering? Some marketers spend upwards of $100,000 a day on paid customer acquisition. Meanwhile, new research shows that if 70% of brands were to disappear consumers wouldn’t care. The truth is, it’s not about how much money you spend, it’s about how magnetic you are—how well you can capture and hold your audience’s interest.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How MOVii Makes Personal Financial Services More Personal and Inclusive

App market intelligence reports show personal finance apps, our “go-to” app category to manage our daily lives, are poised for massive growth, chalking up more than a 1 trillion sessions globally in 2019 alone. But heightened interest doesn’t automatically result in lasting loyalty.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Key Takeaways From Retention Masterclass With Jessy Hanley, VP Marketing, Intuit

Retention is the new growth. I’ve said it before and will say it again—but that’ even more true among highly competitive apps for on-demand services.
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Topic: Mobile Commerce Author: Peggy Anne Salz

Empowering Women To Fix The Broken Rung

A rising tide lifts all boats, and when it comes to ensuring women's representation, the impact is a tidal wave of innovative perspectives that help business and society flourish. For corporations, efforts to improve leadership diversity are measurably linked with profitability and value creation.

Topic: Mobile Enterprise Author: Peggy Anne Salz

Smart Advice For Young Marketers Eager To Move Up The Ladder—And Lift Others

To mark the annually celebrated Women’s History Month in March, we raise awareness around young women in marketing and highlight how they are moving up the ladder–paving the way for others to follow. The focus is on building strong leadership traits and a gender-diverse pipeline of talent when our host Peggy Anne Salz catches up with Bruna Amaya, a Mobile Hero recognized for her marketing expertise.
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Topic: Mobile Research Author: Peggy Anne Salz

The World Is Charged Up For AI – And Here Is What Will Change In Marketing

If you think that AI is going to make your marketing job obsolete, think again. AI may just make your job (and many aspects of your existence) completely manageable and utterly exciting for the very first time.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Three Takeaways From Retention Masterclass With Sunil Thomas, CEO And Co-founder of CleverTap

John Koetsier and Peggy Anne Salz sat down with Sunil Thomas, CEO and Co-founder of CleverTap—who has helped solve retention for more than 8,000 apps—to talk about the keys to improving app retention and the metrics you need to measure to know if your efforts are effective.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Mastering Individualized Engagement To Make Your Brand “Magnetic”

Individualized engagement is becoming integral to marketing success. A brand’s power of perception has shifted from the business to the individual, and marketers are feeling the pressure to ensure consistency across all the channels their brand is experienced—digital, in-app, and in the real world.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Addressing Consumers On-The-Move With Digital Out-Of-Home Advertising

Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns.
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