Author: Peggy Anne Salz

Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Grows Across All Mobile Businesses And Now Threatens Apps

While topline numbers released last month by the Association of National Advertisers (ANA) and cybersecurity company White Ops declare the “war on fraud is winnable,” the battle with bot fraud continues to escalate on mobile. 

Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is prevalent and pernicious. What’s worse, the emergence of “crime-as-a-service” is making …

Topic: Mobile Engagement Author: Peggy Anne Salz

Ad Partners: Follow The Rules Of Engagement To Clinch The Sale

Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing.
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Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue

Nielsen numbers released last month show media consumption continues to climb with more attention being diverted towards smartphones than ever before. The total percentage of time spent on mobile among 18 to 34-year-olds has reached a new high — 34% up from 29% the previous year — at the expense of more traditional TV viewing. It’s a dramatic development that …

Topic: Mobile Engagement Author: Peggy Anne Salz

Finance App Usage Grows, Now It’s Time For Marketers To Get More Personal

Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech companies can acquire valuable customers at bargain prices. The real payoff, however, comes later in the …

Topic: Mobile Research Author: Peggy Anne Salz

These Three Women Demonstrate How Gender Diversity Works

Reams of recent research underscore the critical role women play in business, and the dramatic difference they can make to the bottom line. A study by the Peterson Institute for International Economics and professional services firm EY shows a significant correlation between female leadership and company profitability. In a similar vein, a report published by Nordea—the largest bank in …

Topic: Mobile Marketing Author: Peggy Anne Salz

Hardware Stores Find “True Value” In Hyper-Local Advertising

last March, when Chicago-based True Value Company made the decision to shift ownership from its shareholders and sell a majority stake to a private equity firm, it was a milestone that marked the end of a 70-year tradition as a cooperative. Fast forward, and the True Value transaction—which allows retailers to benefit from the return of approximately $230 million …

Topic: Mobile Apps Author: Peggy Anne Salz

Are you falling victim to app install fraud?

The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Navigating the jungle of mobile ad creatives in 2019

How can app marketers operate (and excel) at the intersection of ad creatives and performance marketing? To crack the code marketers don’t need necessarily need algorithms, but they do need to get smart about how they evaluate ad creatives and harness the right format to get the best results for their app.
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Topic: Mobile Enterprise Author: Peggy Anne Salz

2019 is the year of performance programmatic buying – are you ready?

Superior targeting capabilities and demand for a stronger return on investment on digital ad spend are driving mobile programmatic ad spend into the stratosphere.

As we expect to see almost 90 per cent of all mobile display ads transact programmatically by 2020, it’s increasingly important to understand the opportunity and harness the shortcuts to success.

Dublin-based Playrix, one of

Topic: Mobile Marketing Author: Peggy Anne Salz

Building up your personal brand and building out your app marketing footprint

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company--and top-rated app--that offers users key ideas from bestselling nonfiction books in 15-minute text and audio. Gessica,  a Mobile Hero recognized by Liftoff for her app marketing achievements, shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same.
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