Author: Peggy Anne Salz

Topic: Mobile Engagement Author: Peggy Anne Salz

Tear down the funnel and build a pyramid: The shift from purchase funnels to mobile customer journeys

In a market where the cost to acquire an app user is rising through the roof, and the increase in app abandonment (the number of users who quit an app after one use) is alarming, it’s clear that the traditional focus on top-funnel metrics is fatally flawed. Our focus on a linear journey is completely out of line with user lifecycles. …

Topic: Mobile Marketing Author: Peggy Anne Salz

The Cookie Crumbles–And People-Based Marketing Explodes

The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms.
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Topic: Mobile Enterprise Author: Peggy Anne Salz

How Fast Is Fast Enough? Mobile Load Times Drive Customer Experience And Impact Sales

Time is money!” used to be the command companies followed to boost their productivity and increase profits. Fast forward to a mobile-first world where research firm eMarketer forecasts a whopping 86.2% of the 3.75 billion Internet users worldwide will use a mobile phone to go online by end-2019, and the same maxim is the imperative companies must obey to improve the customer …

Topic: Mobile Marketing Author: Peggy Anne Salz

Powering Mobile Campaigns With Affiliate Marketing

Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Does Optimizing In-App Purchases Really Help Your App’s ASO?

Apple allows in-app purchases to appear in app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Using A Strategy-First Mentality To Choose Your DSPs And Channels

Success can be its own worst enemy, which is why smart marketers mix it up and shift strategies to take advantage of new partners and new approaches. But what are useful guidelines to follow when choosing and vetting a DSP, and how many is too many?
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Topic: Mobile Apps Author: Peggy Anne Salz

LAMA Pioneers Interviews-As-A-Service To Make Us The Next Mass Media

Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or budget).
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Topic: Mobile Commerce Author: Peggy Anne Salz

Shopping App Experts Advise How To Capitalize On The ‘Amazon Prime Day Effect

A week after Amazon Prime Day and a review of the data reveals the two-day shopping extravaganza didn’t just break records for the online commerce giant. It broke new ground for smart retailers who leaned into this annual event to create a deal event of their own or simply doubled-down on campaigns to drive customer connections and sales conversions online …

Topic: Mobile Commerce Author: Peggy Anne Salz

Ad Formats And Monetization Models: How To Make The Best Match For Your Gaming App

As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage?
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Topic: Mobile Marketing Author: Peggy Anne Salz

Writing The Most Compelling Call-To-Action For Your Paid Search Ads

Nothing makes people click on an ad faster than a smart and compelling call-to-action. But message ad copy has to be more than strong and enticing.
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