Author: Peggy Anne Salz

Topic: Mobile Marketing Author: Peggy Anne Salz

Top Lessons In Growth Marketing From A Top-Grossing Utility App

Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications apps company best known for RoboKiller, a robocall blocker app that is also one of the top-grossing apps in its category. Guilia, a Mobile Hero recognized for her app marketing …

Topic: Mobile Engagement Author: Peggy Anne Salz

Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Learning About User Acquisition From One Of Indonesia’s Hottest Financial Services Apps

The explosion of smartphones, the advance of commerce and finance, and the growing enthusiasm of young consumers for mobile apps have combined to make Indonesia the fastest growing and “most dynamic market” in South East Asia. But before you take the plunge, you need to do your homework.
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Topic: Mobile Marketing Author: Peggy Anne Salz

How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success

Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform.
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Topic: Mobile Marketing Author: Peggy Anne Salz

Stop Fraud Before It Starts

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Interceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it.
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Topic: Mobile Engagement Author: Peggy Anne Salz

Use your ‘wildcard’ to break the rules and come up with breakthrough ideas

The soft launch is the most crucial stage in the lifecycle of your mobile gaming app. It’s the phase that determines if you are on track to deliver a game that has commercial potential. And it’s when you double-down to validate your product and double-check if your assumptions about your target audience — and how to market to them — …

Topic: Mobile Enterprise Author: Peggy Anne Salz

Gaming App Strategies To Achieve Growth Counter Rising Acquisition Costs

Gaming, a massive industry with an eye-watering $116 billion in revenue that dwarfs music and movies combined, dominates as the most popular (and profitable) form of entertainment on the planet. Its impressive success is powered by a string of blockbuster titles and franchises, and its high-octane growth is also fueled by the advance of mobile and apps. This year mobile will …

Topic: Mobile Apps Author: Peggy Anne Salz

Set Deliberate Hurdles–And Other Advice You Can Follow To Recruit Fans For Your App

Most gaming companies start with the app and then leave it to marketers to find fans and audiences. But why not turn it around and encourage users to co-create the gaming app and commit to being loyal players after its release?
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Topic: Mobile Marketing Author: Peggy Anne Salz

Winning Strategies To Help App Marketers In The Battle Against Mobile Ad Fraud

Latest data on mobile ad fraud reckons $2.3 billion in spend was subject to app install fraud over the first six months of 2019. It’s up to marketers to keep a watch for suspicious activity in their apps (or campaign results that look too good to be true).
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Topic: Mobile Marketing Author: Peggy Anne Salz

Marketing Automation Is Hot (Again), So What’s Holding You Back?

Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks.
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