How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
Your brand needs a distinct voice, and now your chatbot needs a dynamic personality to engage and retain customers. Conversica CEO Jim Kaskade joins host Peggy Anne Salz to discuss how harnessing customer-facing AI and chatbots that align with your brand’s tone,...
Rise and Play’s Sophie Vo On The Skill You Can’t Overlook When Scaling Your Studio
A seasoned games professional with over 15 years of experience at top-grossing studios, including Rovio, Voodoo, and PlayStation, Sophie Vo knows the drill and how to drive success. But she also learned first-hand that companies can only go from good to great when...
How AppHarbr Puts A Stop To Bad Ads Before Your Users See Them
Deceptive and disturbing ads are gutting your game. Recent reports found that nearly 60% of mobile gamers have encountered creatives that blatantly misrepresent gameplay and more than half of all games are uninstalled within 30 days. Simply put, bad ads are bad for...
How Vasuta Agarwal Climbed The Ladder Of A Leading Brand In Mobile-First Ad Technology
Named one of IMPACT’s 50 Most Influential Women in Media & Marketing annually since 2018, Vasuta Agarwal is a resourceful, results-oriented manager who leads from the front. With over 16 years of experience across the digital industry, she began her career as a...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.