Author: Laura Coyle

Topic: Mobile Engagement Author: Laura Coyle

Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now

Media consumption in the Covid-19 era is hitting record levels of consumption as captivated audiences try to stay on top of non-stop news headlines and updates. It's an upward spiral that is causing a massive shift in consumer behavior.

Topic: Mobile Engagement Author: Laura Coyle

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Topic: Mobile Apps Author: Laura Coyle

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse.
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Topic: Mobile Engagement Author: Laura Coyle

How The Sole Supplier Harnesses Community To Rocket Commerce And Cash In On The Sneaker Boom

Massive interest from consumers passionate about performance footwear has pushed sneakers to the top of the hot product list. Limited edition collections are experiencing the fastest growth in the sports footwear market, but it’s not just about the product.
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Topic: Mobile Engagement Author: Laura Coyle

What We Can Learn From Gaming App Marketers And Advertising Channels You Shouldn’t Miss

The gaming industry is one of the most profitable entertainment businesses in the world, and marketers can learn a lot from it. Our host Peggy Anne Salz catches up with Melissa Lertsmitivanta, Marketing Director at national real estate portal Realtor.com.
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