Sweeping changes across the app stores may give a slight boost to discoverability, but they also turn up the pressure on app developers and marketers to get smarter about ASO (App Store Optimization). The drive to interrogate the data and the determination to ask the right questions are essential, and so is a firm grasp of ASO best practices. We get it all when our host Peggy Anne Salz catches up with Dave Bell, Co-Founder and CEO of Gummicube, a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers. Dave walks us through the hard numbers and the hard truths to bust myths around the ASO opportunities and obstacles you can encounter as work to take your app from good to great.