How App Developers Can Increase Engagement To Drive Forward Revenue

How App Developers Can Increase Engagement To Drive Forward Revenue

Articles Mobile Presence Podcast Retention & Engagement
2 min read

Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate.
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Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Apps & Marketing Articles
19 min read

Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.

Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

Retention is a Rollercoaster: Here’s How App Marketers Can Keep the Wheels on the Tracks

Articles Mobile Presence Podcast Retention & Engagement
2 min read

In a market where the average app loses nearly 70% of its users within one week app marketers are on a rollercoaster ride, struggling to plug the leaky bucket, not just fill the top of the funnel. The challenge (and the opportunity) is to re-engage users early in the retention cycle.
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