The New Rules of Marketing—Checking in with Marketers During a Crisis
Marketers aren’t medical workers. We’re not doctors, we’re not nurses, we’re not healthcare professionals, not first responders. But marketers have a role to play in helping others survive this global pandemic. Our lives aren’t on the line, but the economy is critical.
Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now
Media consumption in the Covid-19 era is hitting record levels of consumption as captivated audiences try to stay on top of non-stop news headlines and updates. It’s an upward spiral that is causing a massive shift in consumer behavior.
Acknowledgement, Interest, and Conversion: Learn How AIC Can Help You Understand Retention
Retention and engagement go hand in hand—but they aren’t one in the same. In a recent episode of Retention Masterclass, John Koetsier and I talked to “the Godfather of the Mobile Growth Stack” Andy Carvell, partner at Phiture, a growth consultancy based in Berlin.
Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis
Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Keenly aware of where their paycheck is going and eager to improve financial wellness, record numbers of consumers are looking to mobile finance apps for advice and answers.
Shift Marketing Strategy To Acknowledge New Reality
Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.
Jerry.ai Talks Personalization During the Pandemic
Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.
A Lesson in Behavior: It’s Not All About Data
Is our data-driven era driving out the magic of marketing? More importantly, is it possible that being 100% data-driven isn’t actually supported by the data? It’s a bit of a mind-bender, which is why John Koetsier and I decided to tackle the data on data in our latest installment of Retention Masterclass.
How The Martech Industry Is Stepping Up To Help Customers Cope With COVID-19
These are trying times for marketing. Ad budgets are imploding and companies are cash-strapped. It’s natural for brands and agencies to want to dial back spend and hunker down until skies are clear again.
The time is right for AR: Inside Axel Springer’s immersive travel experience
Life in unprecedented times is propelling our collective experiences enhanced by Augmented Reality (AR) an unexpected boost. Companies are scrambling to provide audiences with meaningful ways to spend days stuck at home or add value for the over one billion students continuing their education from home, rather than school.
The New Playtime: The Secret To MPL’s Massive Mobile Success
Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.