Articles

Image of webinar participants Episode #1: New Reality, New Rules of Marketing Engagement

Topic: Mobile Marketing Author: Peggy Anne Salz

The New Rules of Marketing—Checking in with Marketers During a Crisis

Marketers aren’t medical workers. We’re not doctors, we’re not nurses, we’re not healthcare professionals, not first responders. But marketers have a role to play in helping others survive this global pandemic. Our lives aren’t on the line, but the economy is critical.

Image of video interview with Maureen Hich, HBR. Hosted by Peggy Anne Salz.

Topic: Mobile Engagement Author: Laura Coyle

Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now

Media consumption in the Covid-19 era is hitting record levels of consumption as captivated audiences try to stay on top of non-stop news headlines and updates. It’s an upward spiral that is causing a massive shift in consumer behavior.

Image of Andy Carvell of Phiture

Topic: Mobile Engagement Author: Peggy Anne Salz

Acknowledgement, Interest, and Conversion: Learn How AIC Can Help You Understand Retention

Retention and engagement go hand in hand—but they aren’t one in the same. In a recent episode of Retention Masterclass, John Koetsier and I talked to “the Godfather of the Mobile Growth Stack” Andy Carvell, partner at Phiture, a growth consultancy based in Berlin.

Image of boxer punching the air with fragments and fire eminating from his hand

Topic: Mobile Marketing Author: Peggy Anne Salz

Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis

Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Keenly aware of where their paycheck is going and eager to improve financial wellness, record numbers of consumers are looking to mobile finance apps for advice and answers.

felt heart, stitched back together. On a hessian background

Topic: Mobile Marketing Author: Peggy Anne Salz

Shift Marketing Strategy To Acknowledge New Reality

Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.

Image of John Spottiswood, Chief Operating Officer at Jerry.ai

Topic: Mobile Engagement Author: Peggy Anne Salz

Jerry.ai Talks Personalization During the Pandemic

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.

Image of Rory Sutherland, Vice Chairman of Ogilvy

Topic: Mobile Engagement Author: Peggy Anne Salz

A Lesson in Behavior: It’s Not All About Data

Is our data-driven era driving out the magic of marketing? More importantly, is it possible that being 100% data-driven isn’t actually supported by the data? It’s a bit of a mind-bender, which is why John Koetsier and I decided to tackle the data on data in our latest installment of Retention Masterclass.

Image of hands, one on top of the other with connecting dots grid as an overlay

Topic: Mobile Marketing Author: Peggy Anne Salz

How The Martech Industry Is Stepping Up To Help Customers Cope With COVID-19

These are trying times for marketing. Ad budgets are imploding and companies are cash-strapped. It’s natural for brands and agencies to want to dial back spend and hunker down until skies are clear again.

Topic: Mobile Engagement Author: Peggy Anne Salz

The time is right for AR: Inside Axel Springer’s immersive travel experience

Life in unprecedented times is propelling our collective experiences enhanced by Augmented Reality (AR) an unexpected boost. Companies are scrambling to provide audiences with meaningful ways to spend days stuck at home or add value for the over one billion students continuing their education from home, rather than school.

hands holding a mobile phone with a car racing on a track on screen

Topic: Mobile Apps Author: Peggy Anne Salz

The New Playtime: The Secret To MPL’s Massive Mobile Success

Mobile gaming is emerging as the prime pastime as record numbers of consumers practice social distancing and use their downtime to discover new games or binge on favorites. Players are also congregating on esports platforms, digital safe spaces where they can compete on skill, and win big on prize money.