Articles

Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Grows Across All Mobile Businesses And Now Threatens Apps

While topline numbers released last month by the Association of National Advertisers (ANA) and cybersecurity company White Ops declare the “war on fraud is winnable,” the battle with bot fraud continues to escalate on mobile.  Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is prevalent and pernicious. What’s […]

Image of two men eating hamburgers and chips at a table in a restaurant.

Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue

Nielsen numbers released last month show media consumption continues to climb with more attention being diverted towards smartphones than ever before. The total percentage of time spent on mobile among 18 to 34-year-olds has reached a new high — 34% up from 29% the previous year — at the expense of more traditional TV viewing. It’s a dramatic development […]

Image of hands holding a mobile phone and credit card

Topic: Mobile Engagement Author: Peggy Anne Salz

Finance App Usage Grows, Now It’s Time For Marketers To Get More Personal

Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech companies can acquire valuable customers at bargain prices. The real payoff, […]

Ariel view of people sitting around conference table

Topic: Mobile Research Author: Peggy Anne Salz

These Three Women Demonstrate How Gender Diversity Works

Reams of recent research underscore the critical role women play in business, and the dramatic difference they can make to the bottom line. A study by the Peterson Institute for International Economics and professional services firm EY shows a significant correlation between female leadership and company profitability. In a similar vein, a report published by Nordea—the largest bank […]

Image of 2 men at a hardware store one is a employee the other is a customer.

Topic: Mobile Marketing Author: Peggy Anne Salz

Hardware Stores Find “True Value” In Hyper-Local Advertising

last March, when Chicago-based True Value Company made the decision to shift ownership from its shareholders and sell a majority stake to a private equity firm, it was a milestone that marked the end of a 70-year tradition as a cooperative. Fast forward, and the True Value transaction—which allows retailers to benefit from the return of approximately $230 […]

Image of people sitting around a desk working on a laptop. Image overlaid with graphs and charts relating to financial reports.

Topic: Mobile Enterprise Author: Peggy Anne Salz

2019 is the year of performance programmatic buying – are you ready?

Superior targeting capabilities and demand for a stronger return on investment on digital ad spend are driving mobile programmatic ad spend into the stratosphere. As we expect to see almost 90 per cent of all mobile display ads transact programmatically by 2020, it’s increasingly important to understand the opportunity and harness the shortcuts to success. Dublin-based Playrix, […]

Image of mobile phone with notification on screen and delivery hero branding.

Topic: Mobile Marketing Author: Peggy Anne Salz

How Delivery Hero Uses Emotive Marketing To Get A Bigger Slice Of The Food Delivery Market

The lure of a $35 billion online food delivery market, projected by Swiss investment bank UBS to grow by 10 times to hit a massive $365 billion by 2030, has whet the appetite of more companies for a bigger slice of the market. Meal kits and takeout apps are fighting each other. They are also battling against […]

Image of woman with VR headset on, experiencing a virtual world

Topic: Mobile Commerce Author: Peggy Anne Salz

VR: From Storytelling to Story Living

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience. If you dismissed VR earlier as the domain of gamers and geeks, then think again. A raft of recent developments points to a flurry of activity and an explosion of interest, underscoring the power and potential […]

Person's hand holding chalk, drawing on a chalk board in a mathematical equation, small light bulb added to small light bulb equals large light bulb.

Topic: Mobile Marketing Author: Peggy Anne Salz

UA is Entering A New Phase Of Sophistication in 2019–Are App Marketers Ready?

User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding of a new study amongst experts in app and performance marketing who are addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead as they are […]

Image of couple looking at mobile phone.

Topic: Mobile Engagement Author: Peggy Anne Salz

3 Ways To Make Money From App Engagement

While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to monetize with established models such as advertising. But, in reality, the opposite is true. […]