Articles

Image of people sitting on bean bags and playing games on mobile phones

Topic: Mobile Commerce Author: Peggy Anne Salz

Skillz Combines Mobile And Esports, Enables Indie Developers And Women Gamers To Level Up

Mobile gaming growth is breaking records. The real action is at the intersection of mobile gaming and esports—an interactive gaming genre that allows multiplayer competitions and powers stadium-packing tournaments—and developers, players and investors are paying attention.

Image of hand holding magnet pulling human like shapes towards magnet

Topic: Mobile Engagement Author: Peggy Anne Salz

Revive Retention Rates With A New Framework

Customer acquisition costs are on the rise, forcing marketers to think more about retaining the users they’ve already spent mightily to obtain. But to keep your customers, you need to understand them.

Group of business people gathered together.

Topic: Mobile Marketing Author: Peggy Anne Salz

Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that “fully-baked business models” and strategies that demonstrate financial self-control define the path to profitability and sustainability.

Image of woman holding mobile phone in one hand and gesturing a thumbs down with the other hand with a frown on her face.

Topic: Mobile Engagement Author: Peggy Anne Salz

Stopping Churn Before It Starts

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by up to 200%.

Image of wall of app icons

Topic: Mobile Apps Author: Peggy Anne Salz

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That’s 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.

Image of deck of cards with the joker card on top of the pack.

Topic: Mobile Engagement Author: Peggy Anne Salz

Use your ‘wildcard’ to break the rules and come up with breakthrough ideas

The soft launch is the most crucial stage in the lifecycle of your mobile gaming app. It’s the phase that determines if you are on track to deliver a game that has commercial potential. And it’s when you double-down to validate your product and double-check if your assumptions about your target audience — and how […]

Image of Man and woman lying on bean bags looking at mobile phones.

Topic: Mobile Enterprise Author: Peggy Anne Salz

Gaming App Strategies To Achieve Growth Counter Rising Acquisition Costs

Gaming, a massive industry with an eye-watering $116 billion in revenue that dwarfs music and movies combined, dominates as the most popular (and profitable) form of entertainment on the planet. Its impressive success is powered by a string of blockbuster titles and franchises, and its high-octane growth is also fueled by the advance of mobile and […]

Image of Engagement Pyramid.

Topic: Mobile Engagement Author: Peggy Anne Salz

Tear down the funnel and build a pyramid: The shift from purchase funnels to mobile customer journeys

In a market where the cost to acquire an app user is rising through the roof, and the increase in app abandonment (the number of users who quit an app after one use) is alarming, it’s clear that the traditional focus on top-funnel metrics is fatally flawed. Our focus on a linear journey is completely out of line […]

Image showing different speed of a boat

Topic: Mobile Enterprise Author: Peggy Anne Salz

How Fast Is Fast Enough? Mobile Load Times Drive Customer Experience And Impact Sales

Time is money!” used to be the command companies followed to boost their productivity and increase profits. Fast forward to a mobile-first world where research firm eMarketer forecasts a whopping 86.2% of the 3.75 billion Internet users worldwide will use a mobile phone to go online by end-2019, and the same maxim is the imperative companies must […]

Image of somebodies legs wearing blue jeans and red sneakers carrying multi coloured shopping bags.

Topic: Mobile Commerce Author: Peggy Anne Salz

Shopping App Experts Advise How To Capitalize On The ‘Amazon Prime Day Effect

A week after Amazon Prime Day and a review of the data reveals the two-day shopping extravaganza didn’t just break records for the online commerce giant. It broke new ground for smart retailers who leaned into this annual event to create a deal event of their own or simply doubled-down on campaigns to drive customer […]