Articles

Image of somebodies legs wearing blue jeans and red sneakers carrying multi coloured shopping bags.

Topic: Mobile Commerce Author: Peggy Anne Salz

Shopping App Experts Advise How To Capitalize On The ‘Amazon Prime Day Effect

A week after Amazon Prime Day and a review of the data reveals the two-day shopping extravaganza didn’t just break records for the online commerce giant. It broke new ground for smart retailers who leaned into this annual event to create a deal event of their own or simply doubled-down on campaigns to drive customer […]

Girl in love shaped heart. Woman tugging on mans arm as he gazes at girl.

Topic: Mobile Engagement Author: Peggy Anne Salz

How Hotstar, India’s hottest OTT service, turns viewers into subscribers

The advance of high-speed networks and affordable data plans hasn’t only whet audience appetites for unlimited anytime, anywhere access to the content they desire. It has created ideal conditions for data-hungry streaming apps to proliferate, displacing traditional broadcast TV, and driving the meteoric growth of on-demand video. The phenomenon is global in scale, but nowhere […]

Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Grows Across All Mobile Businesses And Now Threatens Apps

While topline numbers released last month by the Association of National Advertisers (ANA) and cybersecurity company White Ops declare the “war on fraud is winnable,” the battle with bot fraud continues to escalate on mobile.  Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is prevalent and pernicious. What’s […]

Image of two men eating hamburgers and chips at a table in a restaurant.

Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue

Nielsen numbers released last month show media consumption continues to climb with more attention being diverted towards smartphones than ever before. The total percentage of time spent on mobile among 18 to 34-year-olds has reached a new high — 34% up from 29% the previous year — at the expense of more traditional TV viewing. It’s a dramatic development […]

Image of hands holding a mobile phone and credit card

Topic: Mobile Engagement Author: Peggy Anne Salz

Finance App Usage Grows, Now It’s Time For Marketers To Get More Personal

Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech companies can acquire valuable customers at bargain prices. The real payoff, […]

Ariel view of people sitting around conference table

Topic: Mobile Research Author: Peggy Anne Salz

These Three Women Demonstrate How Gender Diversity Works

Reams of recent research underscore the critical role women play in business, and the dramatic difference they can make to the bottom line. A study by the Peterson Institute for International Economics and professional services firm EY shows a significant correlation between female leadership and company profitability. In a similar vein, a report published by Nordea—the largest bank […]

Image of 2 men at a hardware store one is a employee the other is a customer.

Topic: Mobile Marketing Author: Peggy Anne Salz

Hardware Stores Find “True Value” In Hyper-Local Advertising

last March, when Chicago-based True Value Company made the decision to shift ownership from its shareholders and sell a majority stake to a private equity firm, it was a milestone that marked the end of a 70-year tradition as a cooperative. Fast forward, and the True Value transaction—which allows retailers to benefit from the return of approximately $230 […]

Image of people sitting around a desk working on a laptop. Image overlaid with graphs and charts relating to financial reports.

Topic: Mobile Enterprise Author: Peggy Anne Salz

2019 is the year of performance programmatic buying – are you ready?

Superior targeting capabilities and demand for a stronger return on investment on digital ad spend are driving mobile programmatic ad spend into the stratosphere. As we expect to see almost 90 per cent of all mobile display ads transact programmatically by 2020, it’s increasingly important to understand the opportunity and harness the shortcuts to success. Dublin-based Playrix, […]

Image of mobile phone with notification on screen and delivery hero branding.

Topic: Mobile Marketing Author: Peggy Anne Salz

How Delivery Hero Uses Emotive Marketing To Get A Bigger Slice Of The Food Delivery Market

The lure of a $35 billion online food delivery market, projected by Swiss investment bank UBS to grow by 10 times to hit a massive $365 billion by 2030, has whet the appetite of more companies for a bigger slice of the market. Meal kits and takeout apps are fighting each other. They are also battling against […]

Image of woman with VR headset on, experiencing a virtual world

Topic: Mobile Commerce Author: Peggy Anne Salz

VR: From Storytelling to Story Living

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience. If you dismissed VR earlier as the domain of gamers and geeks, then think again. A raft of recent developments points to a flurry of activity and an explosion of interest, underscoring the power and potential […]