While topline numbers released last month by the Association of National Advertisers (ANA) and cybersecurity company White Ops declare the “war on fraud is winnable,” the battle with bot fraud continues to escalate on mobile.  Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is prevalent and pernicious. What’s […]

Nielsen numbers released last month show media consumption continues to climb with more attention being diverted towards smartphones than ever before. The total percentage of time spent on mobile among 18 to 34-year-olds has reached a new high — 34% up from 29% the previous year — at the expense of more traditional TV viewing. It’s a dramatic development […]

Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech companies can acquire valuable customers at bargain prices. The real payoff, […]

Reams of recent research underscore the critical role women play in business, and the dramatic difference they can make to the bottom line. A study by the Peterson Institute for International Economics and professional services firm EY shows a significant correlation between female leadership and company profitability. In a similar vein, a report published by Nordea—the largest bank […]

last March, when Chicago-based True Value Company made the decision to shift ownership from its shareholders and sell a majority stake to a private equity firm, it was a milestone that marked the end of a 70-year tradition as a cooperative. Fast forward, and the True Value transaction—which allows retailers to benefit from the return of approximately $230 […]

Superior targeting capabilities and demand for a stronger return on investment on digital ad spend are driving mobile programmatic ad spend into the stratosphere. As we expect to see almost 90 per cent of all mobile display ads transact programmatically by 2020, it’s increasingly important to understand the opportunity and harness the shortcuts to success. Dublin-based Playrix, […]

The lure of a $35 billion online food delivery market, projected by Swiss investment bank UBS to grow by 10 times to hit a massive $365 billion by 2030, has whet the appetite of more companies for a bigger slice of the market. Meal kits and takeout apps are fighting each other. They are also battling against […]

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience. If you dismissed VR earlier as the domain of gamers and geeks, then think again. A raft of recent developments points to a flurry of activity and an explosion of interest, underscoring the power and potential […]

User acquisition is advancing rapidly and becoming increasingly sophisticated. This is the key finding of a new study amongst experts in app and performance marketing who are addressing some big challenges in their pursuit of perfection. They are challenges that look set to dominate the user acquisition agenda for the year ahead as they are […]

While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the stratosphere and set to eclipse TV in 2019. Audiences are clearly addicted to using the apps they love, which would suggest they are also easier to monetize with established models such as advertising. But, in reality, the opposite is true. […]