Articles

Image of deck of cards with the joker card on top of the pack.

Topic: Mobile Engagement Author: Peggy Anne Salz

Use your ‘wildcard’ to break the rules and come up with breakthrough ideas

The soft launch is the most crucial stage in the lifecycle of your mobile gaming app. It’s the phase that determines if you are on track to deliver a game that has commercial potential. And it’s when you double-down to validate your product and double-check if your assumptions about your target audience — and how […]

Image of Man and woman lying on bean bags looking at mobile phones.

Topic: Mobile Enterprise Author: Peggy Anne Salz

Gaming App Strategies To Achieve Growth Counter Rising Acquisition Costs

Gaming, a massive industry with an eye-watering $116 billion in revenue that dwarfs music and movies combined, dominates as the most popular (and profitable) form of entertainment on the planet. Its impressive success is powered by a string of blockbuster titles and franchises, and its high-octane growth is also fueled by the advance of mobile and […]

Image of Engagement Pyramid.

Topic: Mobile Engagement Author: Peggy Anne Salz

Tear down the funnel and build a pyramid: The shift from purchase funnels to mobile customer journeys

In a market where the cost to acquire an app user is rising through the roof, and the increase in app abandonment (the number of users who quit an app after one use) is alarming, it’s clear that the traditional focus on top-funnel metrics is fatally flawed. Our focus on a linear journey is completely out of line […]

Image showing different speed of a boat

Topic: Mobile Enterprise Author: Peggy Anne Salz

How Fast Is Fast Enough? Mobile Load Times Drive Customer Experience And Impact Sales

Time is money!” used to be the command companies followed to boost their productivity and increase profits. Fast forward to a mobile-first world where research firm eMarketer forecasts a whopping 86.2% of the 3.75 billion Internet users worldwide will use a mobile phone to go online by end-2019, and the same maxim is the imperative companies must […]

Image of somebodies legs wearing blue jeans and red sneakers carrying multi coloured shopping bags.

Topic: Mobile Commerce Author: Peggy Anne Salz

Shopping App Experts Advise How To Capitalize On The ‘Amazon Prime Day Effect

A week after Amazon Prime Day and a review of the data reveals the two-day shopping extravaganza didn’t just break records for the online commerce giant. It broke new ground for smart retailers who leaned into this annual event to create a deal event of their own or simply doubled-down on campaigns to drive customer […]

Girl in love shaped heart. Woman tugging on mans arm as he gazes at girl.

Topic: Mobile Engagement Author: Peggy Anne Salz

How Hotstar, India’s hottest OTT service, turns viewers into subscribers

The advance of high-speed networks and affordable data plans hasn’t only whet audience appetites for unlimited anytime, anywhere access to the content they desire. It has created ideal conditions for data-hungry streaming apps to proliferate, displacing traditional broadcast TV, and driving the meteoric growth of on-demand video. The phenomenon is global in scale, but nowhere […]

Topic: Mobile Apps Author: Peggy Anne Salz

Bot Fraud Grows Across All Mobile Businesses And Now Threatens Apps

While topline numbers released last month by the Association of National Advertisers (ANA) and cybersecurity company White Ops declare the “war on fraud is winnable,” the battle with bot fraud continues to escalate on mobile.  Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is prevalent and pernicious. What’s […]

Image of two men eating hamburgers and chips at a table in a restaurant.

Topic: Mobile Engagement Author: Peggy Anne Salz

How ABC’s Localish harnesses hyperlocal and positivity to engage audiences and drive revenue

Nielsen numbers released last month show media consumption continues to climb with more attention being diverted towards smartphones than ever before. The total percentage of time spent on mobile among 18 to 34-year-olds has reached a new high — 34% up from 29% the previous year — at the expense of more traditional TV viewing. It’s a dramatic development […]

Image of hands holding a mobile phone and credit card

Topic: Mobile Engagement Author: Peggy Anne Salz

Finance App Usage Grows, Now It’s Time For Marketers To Get More Personal

Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech companies can acquire valuable customers at bargain prices. The real payoff, […]

Ariel view of people sitting around conference table

Topic: Mobile Research Author: Peggy Anne Salz

These Three Women Demonstrate How Gender Diversity Works

Reams of recent research underscore the critical role women play in business, and the dramatic difference they can make to the bottom line. A study by the Peterson Institute for International Economics and professional services firm EY shows a significant correlation between female leadership and company profitability. In a similar vein, a report published by Nordea—the largest bank […]