Articles

Hand holding a orb of light and a splash of yellow, pink and orange paint

Topic: Mobile Engagement Author: Peggy Anne Salz

Mastering The Art And Science Of Creatives In The Shifting Mobile Ad Market

In a market where people crave personal experiences and bypass ads they feel miss the mark, the pressure is on marketers to deliver relevant and riveting ad creatives that engage consumers, rather than annoy them. It’s a critical source of competitive advantage for marketers that want to activate and motivate audiences at scale.

Image of Charles Orlando, Head of Global Communications & Brand, CleverTap

Topic: Mobile Engagement Author: Peggy Anne Salz

Key Takeaways from Retention Masterclass with Charles Orlando, Head of Global Communications & Brand at CleverTap

Want to hear something sobering? Some marketers spend upwards of $100,000 a day on paid customer acquisition. Meanwhile, new research shows that if 70% of brands were to disappear consumers wouldn’t care. The truth is, it’s not about how much money you spend, it’s about how magnetic you are—how well you can capture and hold your audience’s interest.
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Image of Jessy Hanley, VP Marketing, Intuit

Topic: Mobile Engagement Author: Peggy Anne Salz

Key Takeaways From Retention Masterclass With Jessy Hanley, VP Marketing, Intuit

Retention is the new growth. I’ve said it before and will say it again—but that’ even more true among highly competitive apps for on-demand services.
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Topic: Mobile Commerce Author: Peggy Anne Salz

Empowering Women To Fix The Broken Rung

A rising tide lifts all boats, and when it comes to ensuring women’s representation, the impact is a tidal wave of innovative perspectives that help business and society flourish. For corporations, efforts to improve leadership diversity are measurably linked with profitability and value creation.

Image of Sunil Thomas, Co-founder & CEO of CleverTap

Topic: Mobile Engagement Author: Peggy Anne Salz

Three Takeaways From Retention Masterclass With Sunil Thomas, CEO And Co-founder of CleverTap

John Koetsier and Peggy Anne Salz sat down with Sunil Thomas, CEO and Co-founder of CleverTap—who has helped solve retention for more than 8,000 apps—to talk about the keys to improving app retention and the metrics you need to measure to know if your efforts are effective.
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Image of people sitting on bean bags and playing games on mobile phones

Topic: Mobile Commerce Author: Peggy Anne Salz

Skillz Combines Mobile And Esports, Enables Indie Developers And Women Gamers To Level Up

Mobile gaming growth is breaking records. The real action is at the intersection of mobile gaming and esports—an interactive gaming genre that allows multiplayer competitions and powers stadium-packing tournaments—and developers, players and investors are paying attention.

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Topic: Mobile Engagement Author: Peggy Anne Salz

The snack is back: How messaging will satisfy audience appetite for bite-sized content

A decade ago, The Power Of Pull described the amazing outcomes possible when we have the tools to find and access the people, content, information, and resources we need. Pull was seen as the mechanism that would put people in control. It would give them more choices and more information to make those choices.

Image of hand holding magnet pulling human like shapes towards magnet

Topic: Mobile Engagement Author: Peggy Anne Salz

Revive Retention Rates With A New Framework

Customer acquisition costs are on the rise, forcing marketers to think more about retaining the users they’ve already spent mightily to obtain. But to keep your customers, you need to understand them.

Group of business people gathered together.

Topic: Mobile Marketing Author: Peggy Anne Salz

Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that “fully-baked business models” and strategies that demonstrate financial self-control define the path to profitability and sustainability.

Image of woman holding mobile phone in one hand and gesturing a thumbs down with the other hand with a frown on her face.

Topic: Mobile Engagement Author: Peggy Anne Salz

Stopping Churn Before It Starts

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by up to 200%.