Articles

Topic: Mobile Engagement Author: Peggy Anne Salz

The Sole Supplier’s Secret to Fostering Community

Let’s face it, in 2020, retention isn’t just the goal, it’s the game changer. Focusing on retention is simply a more efficient path to growth than constantly hustling to acquire new users.

Image of webinar participnats for Episode #2: New Rules of Marketing Engagement: Fintech

Topic: Mobile Marketing Author: Peggy Anne Salz

The New Rules of Marketing—Will Fintech Gains Last?

Some app categories are seeing a boom during the COVID-19 crisis and that includes fintech. Whether people are simply turning to banking apps rather than heading to their local branch, or they’re checking in with their investments more regularly thanks to the volatile market, people across the globe are embracing fintech as a way to cope with the challenges of this crisis.

Image of man and woman lying on bean bags looking at their mobile phones

Topic: Mobile Apps Author: Peggy Anne Salz

Relationship Building With LifeCouple

We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?

Image of webinar participants Episode #1: New Reality, New Rules of Marketing Engagement

Topic: Mobile Marketing Author: Peggy Anne Salz

The New Rules of Marketing—Checking in with Marketers During a Crisis

Marketers aren’t medical workers. We’re not doctors, we’re not nurses, we’re not healthcare professionals, not first responders. But marketers have a role to play in helping others survive this global pandemic. Our lives aren’t on the line, but the economy is critical.

Image of video interview with Maureen Hich, HBR. Hosted by Peggy Anne Salz.

Topic: Mobile Engagement Author: Laura Coyle

Why HBR’s Maureen Hoch Is Focused On High-Touch Content Right Now

Media consumption in the Covid-19 era is hitting record levels of consumption as captivated audiences try to stay on top of non-stop news headlines and updates. It’s an upward spiral that is causing a massive shift in consumer behavior.

Image of Andy Carvell of Phiture

Topic: Mobile Engagement Author: Peggy Anne Salz

Acknowledgement, Interest, and Conversion: Learn How AIC Can Help You Understand Retention

Retention and engagement go hand in hand—but they aren’t one in the same. In a recent episode of Retention Masterclass, John Koetsier and I talked to “the Godfather of the Mobile Growth Stack” Andy Carvell, partner at Phiture, a growth consultancy based in Berlin.

Image of boxer punching the air with fragments and fire eminating from his hand

Topic: Mobile Marketing Author: Peggy Anne Salz

Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis

Rattled by unemployment numbers and wracked by the economic fallout of Covid-19, people everywhere are forced to re-evaluate how they will make and save money. Keenly aware of where their paycheck is going and eager to improve financial wellness, record numbers of consumers are looking to mobile finance apps for advice and answers.

felt heart, stitched back together. On a hessian background

Topic: Mobile Marketing Author: Peggy Anne Salz

Shift Marketing Strategy To Acknowledge New Reality

Brand management has never been easy. Finding ways to communicate effectively and appropriately in the COVID-19 era, when consumers are deeply anxious about their families and their future, poses an even greater challenge.

Image of John Spottiswood, Chief Operating Officer at Jerry.ai

Topic: Mobile Engagement Author: Peggy Anne Salz

Jerry.ai Talks Personalization During the Pandemic

Effective marketing and messaging demand a personal touch–but during a pandemic, it’s table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization.

Image of Rory Sutherland, Vice Chairman of Ogilvy

Topic: Mobile Engagement Author: Peggy Anne Salz

A Lesson in Behavior: It’s Not All About Data

Is our data-driven era driving out the magic of marketing? More importantly, is it possible that being 100% data-driven isn’t actually supported by the data? It’s a bit of a mind-bender, which is why John Koetsier and I decided to tackle the data on data in our latest installment of Retention Masterclass.