2 min read
November 13, 2019,
By
Peggy Anne Salz
Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate.
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19 min read
November 7, 2019,
By
Peggy Anne Salz
Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.
13 min read
October 3, 2019,
By
Peggy Anne Salz
The soft launch is the most crucial stage in the lifecycle of your mobile gaming app. It’s...
13 min read
October 2, 2019,
By
Peggy Anne Salz
11 min read
September 6, 2019,
By
Peggy Anne Salz
In a market where the cost to acquire an app user is rising through the roof, and...
13 min read
July 12, 2019,
By
Peggy Anne Salz
The advance of high-speed networks and affordable data plans hasn’t only whet audience appetites...
17 min read
May 28, 2019,
By
Peggy Anne Salz
Nielsen numbers released last month show media consumption continues to climb with more attention...
17 min read
August 16, 2018,
By
Peggy Anne Salz
The choices you make and the actions you take will always be inextricably intertwined with the...
8 min read
July 31, 2018,
By
Peggy Anne Salz
Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a...
19 min read
July 27, 2018,
By
Peggy Anne Salz
The blind reliance on algorithms to sort and target content has resulted in a tidal wave of fake...
12 min read
July 20, 2018,
By
Peggy Anne Salz
While there’s undeniably a huge benefit in leveraging AI to enhance advertising, some smart...
18 min read
June 25, 2018,
By
Peggy Anne Salz
As the Cannes Lions International Festival of Creativity (now in its 65thyear) kicks off today,...
12 min read
June 22, 2018,
By
Peggy Anne Salz
Our lives and devices have become inextricably intertwined. Five years ago, mobile devices...
9 min read
June 4, 2018,
By
Peggy Anne Salz
When Andrew Chen, mobile growth guru and General Partner at Andreessen Horowitz, revealed research...
