[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-GipsonPuder.mp3" title="Teams Work: How Combining Product And Marketing Can Boost Performance" artist="Stara Gipson and Brad Puder" image="http://mobilegroove.s3.amazonaws.com/2018/12/thumbnail.png" ]
Our lives and devices have become inextricably intertwined. Five years ago, mobile devices eclipsed desktops to become the platform that defines our daily routine. Mobile is our go-to for advice, assistance, and access to content and experiences. This attachment to...
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech...
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Patel.mp3" title="IMVU Shares Tips And Tricks To Retain Your Best App Users And Biggest Spenders" artist="Lomit Patel" image="http://mobilegroove.s3.amazonaws.com/2018/12/Lomit_Patel.jpg" ]
Gaming still accounts for the lion’s share of app revenues worldwide, but casual games, specifically puzzle games, are the stand-out genre where we will continue to see the most growth and innovation. As Misha Katkoff, Director of Product Management at Rovio and the...
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/04/MP-Berkowitz.mp3" title="How To Power B2B Marketing With Effective And Engaging Video Storytelling" artist="David Berkowitz" image="http://mobilegroove.s3.amazonaws.com/2018/04/David-Berkowitz.jpg" ]
The hard truth about ASO, app advertising and why you need to pay more attention to Alexa Companies and developers serious about taking their apps to new heights (without increasing budget or headcount) have used ASO to move the needle on their app. Developers...
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/04/MP-Kuznetsova.mp3" title="What User Data Can And Can’t Tell You About Your Mobile App Audience" artist="Olesia Kuznetsova" image="http://mobilegroove.s3.amazonaws.com/2018/04/Olesia.jpg" ]
Think of it like products in a supermarket. Content companies with mobile apps are locked in a fight for two incredibly scarce resources: consumer attention and shelf space. Unfortunately, on the digital shelves of the app store, discovery is the bottleneck. Consumers...
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP022818HaaseMills.mp3" title="Influencer Marketing Grows Up: How To Make A Lasting Impression With Engaging Content And Experiences" artist="Simon Haase and Macy Mills" image="http://mobilegroove.s3.amazonaws.com/2018/12/thumbnail.png" ]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/03/MP030518-Gushmire.mp3" title="How To Launch Your First Mobile App And Own Your Space" artist="Kushal Ghimire" image="http://mobilegroove.s3.amazonaws.com/2018/03/Kushal_Ghimire.jpg" ]
Size does matter, but it’s not the only reason you need to go global with your app distribution strategy. Publishing to more app stores gives you valuable visibility into your complete competitive landscape, allowing you to keep track of rivals and alerting you to companies circulating copycat apps that can harm your brand integrity. This is a real and rising concern as big-name media companies and brands cope with the onslaught of what AdAge calls “fake apps.” These rogue and counterfeit apps are growing in numbers and the amount of damage they can do to brand trust, influencing users to delete your app altogether.
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/03/MP122717-Armoo.mp3" title="Fanbytes Powers Influencer Marketing On Snapchat With New Ad Format And Fresh Approach" artist="Timothy Armoo" image="http://mobilegroove.s3.amazonaws.com/2018/03/Timothy-Armoo.jpg" ]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/02/MP-Hopkins.mp3" title="Adapting Professional Sports Training To Up Your App Marketing Game" artist="Thomas Hopkins" image="http://mobilegroove.s3.amazonaws.com/2018/02/Thomas-Hopkins.jpg" ]