Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.
Businesses are on the brink of an enterprise 'app-ocalypse' driven by the advance of cloud services companies and their workforce have added to their arsenal in order to cater to customers and deliver amazing (often times contextual) experiences. Driven by a desire to improve service and performance these businesses are unwittingly creating a chaotic — even crippling — user experience for their workforce.
We have seen mobile access to the Internet finally and officially eclipse that of PCs, and now we are witnessing the rapid advance of the Internet of Things (IoT), driven by the Apple Watch and other wearables. Together these developments do more than signal a massive shift in technology adoption and use.
With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action? Dan Cohen and Isaac Applbaum walk you through what you need to make an effective pitch.
The best services are ones that reduce friction and increase customer benefit, and mobile banking apps are winning on both counts. Will Jones, President, EMEA, Monitise, examines some newly-released industry insights, and concludes that banking apps, and the convenience they offer, have triggered an amazing and unexpected shift in user behavior.
At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.
From user acquisition and understanding LTV, and from tackling app discovery to taking your app global, my 330+ page guide (written in partnership with InMobi) provides you everything you need to turn your app into a serious and sustainable business. I draw from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle.