The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know what to look for and the actions to take. Our host Peggy Anne Salz from MobileGroove catches up with Andreas Naumann, Head of Fraud at Adjust, the industry leader in mobile measurement and fraud prevention, for an entertaining and empowering discussion about the types of ad fraud and the signals that should prompt action.
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Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews.
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Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get involved now, or risk leaving money on the table” is the top advice we get from Michael Brooks, SVP Revenue at WeatherBug, where he manages direct sales, programmatic partnerships, business development, growth, and more.
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Mobile is as personal as it gets, and smart products power fiercely personal interactions between brands and consumers. Together they put the pressure on companies to balance data sharing and tracking—the foundation of superior and seamless customer experience—with the requirement to respect personal privacy.
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The AppsFlyer Performance Index is back with Edition VII, offering app marketers the most comprehensive report card on the performance of mobile media sources and ad network partners during the first half of 2018. The Index has new names, fresh data, and some surprises.
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Mobile analyst and top 30 mobile marketing influencer Peggy Anne Salz, catches up with Steve Young, founder of App Masters for his insights into App Store Optimization. App marketers serious about growing their app and audience (without increasing their budget or...
With so many new and immersive ways to reach audiences on their mobile devices, it’s natural to wonder if email, now nearly 50 years old, has lost its luster. But before you make a call consider reams of research that show email rules as the most reliable way to...
When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
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App marketers and companies may be mobile-first by definition, but they need to be cross-platform by design if they want to reach and engage users across the multitude of platforms and devices—powered by apps—that define daily life. The winning approach is one that...
As the saying goes, sometimes less is more. In the case of The Economist, the breadth of articles and analysis, which have been its hallmark since it was founded in 1843, was starting to fall out of step with today’s time-crunched readers. To realign with readers who...
The good news: the global app market is on the move with gaming apps leading the pack. The not-so-good news: it’s a fiercely competitive and crowded space where companies have to make data-informed decisions at every stage of the app life-cycle. Whether you’re...
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Our lives and devices have become inextricably intertwined. Five years ago, mobile devices eclipsed desktops to become the platform that defines our daily routine. Mobile is our go-to for advice, assistance, and access to content and experiences. This attachment to...
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more countries are reaching to mobile and apps to do more than spend and send money. But not every bank is destined to win big. Smart, mobile-first fintech...
