Booking On Mobile Apps Makes The Mainstream – Now It’s Time To Make It A No-Brainer

Booking On Mobile Apps Makes The Mainstream – Now It’s Time To Make It A No-Brainer

Apps & Marketing Mobile Research
9 min read

People are accustomed to doing loads more with their mobile apps, regarding them as the collective “go-to” for everything necessary to organize, optimize and enjoy the daily routine. As a result, consumers are primed for deeper engagement “in-app” at precisely the same time that more marketers are looking beyond the app install to drive conversions deeper in the funnel. It’s a dynamic that pushes down the cost to acquire users who will convert and boosts the chances of many app categories – especially booking apps - to win big.

Why AccuWeather Takes Internet Of Things Personally

Why AccuWeather Takes Internet Of Things Personally

Apps & Marketing
15 min read

Given its effect on pretty much everything people do, weather sits at the sweet spot between content and commerce. However, it’s also information that companies can harness to do much more than trigger a purchase. I catch up with Steven Smith, AccuWeather President of Digital Media, to discuss how the company, established in 1962, is pursuing a strategy that spans multiple channels and touch points–ranging from apps and bots, to watches and wearables, to connected cars and devices in the home--to power content and services with a personal touch.

Focus Beyond Google And Apple To Reach New Audiences With Your Mobile App

Focus Beyond Google And Apple To Reach New Audiences With Your Mobile App

Apps & Marketing
7 min read

Smart companies are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. These alternative app store environments offer a variety of benefits, allowing app developers to boost brand profile, reach new audiences and expand to new geographies. From Amazon Appstore (one of the biggest Android app stores in both reach and rate of growth) to the Opera Mobile Store (the app store owned and operated by Opera Software ASA that reports a user base of more than 100 million monthly users across 230 countries) opportunity is calling.

How To Build An App Subscription Model That Works

How To Build An App Subscription Model That Works

Apps & Marketing
8 min read

A year after Apple announced the arrival of the subscription app model as part of a wider sweep of changes it made to its App Store policies, the size and scope of this new app category is exceeding analyst expectations. It is also paving the way for content companies to grow audience numbers and engagement. It’s good news that subscription apps are gaining traction. But not all media companies that can offer their app as a subscription model should do so. If you’re asking users to open their wallets, you need to offer value for money.

A Look At How Germany Is Crushing It In Mobile Marketing And Apps

A Look At How Germany Is Crushing It In Mobile Marketing And Apps

Apps & Marketing Mobile Research
7 min read

If money talks, then the massive growth of mobile in Germany speaks volumes. Reams of recent research, and app market data shared exclusively with Forbes, underline the country’s pivotal position and potential as a powerhouse market for mobile marketing, apps and advertising. The numbers add up to “cement Germany as the number one app market in Europe,” according to Patrick Kane, Priori Data CEO and Founder.

Finance Apps Have A Millennial Mobile Moment

Finance Apps Have A Millennial Mobile Moment

Apps & Marketing Retention & Engagement
15 min read

The first wave of banking and fintech apps got high marks for delivering features that allowed time-crunched users to tackle important tasks. But the next wave of personal finance apps is going one giant step better by not going it alone. Driven by the realization that there is real strength in numbers, smart fintech companies are pairing, partnering and joining forces to deliver apps that offer life solutions (not point solutions) aligned with users’ lifestyles, life stages and context at the magical “mobile moment” when they reach to their fiercely personal devices for seriously helpful assistance.

Igniting Mobile Commerce Through Frictionless Content

Igniting Mobile Commerce Through Frictionless Content

Apps & Marketing
6 min read

The rapid advance of ad-blocking tech turns up the pressure on content owners to seek more engaging and effective ways to monetize their assets. While the results of strategies aimed at delivering content and communications aligned with our context in the mobile moment are impressive, the progress is overshadowed by the steep decline in digital advertising revenues. Recent months have seen a flurry of activity as companies strike out in new directions, searching for new formulas and models that use digital content to drive commerce.

How Marketers Must Harness Alternative App Stores To Reach Greater Audiences

How Marketers Must Harness Alternative App Stores To Reach Greater Audiences

Apps & Marketing
10 min read

Smart companies are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. These alternative app store environments offer a variety of benefits, allowing app developers to boost brand profile, reach new audiences and expand to new geographies.

Does Your User Acquisition Tool Make The Grade? Use This Expert Checklist To Find Out

Does Your User Acquisition Tool Make The Grade? Use This Expert Checklist To Find Out

Apps & Marketing
12 min read

Mobile attribution – which allows user acquisition teams to measure the effectiveness of marketing efforts and optimise campaigns and creatives to make the most of their ad spend – is clearly a must. Unfortunately, figuring out the best fit for your app and budget is not so clear-cut. This new (and free) template from Saikala Sultanova - Head of User Acquisition at Space Ape Games and Co-Founder of the UA Society, provides a detailed and valuable checklist to follow.

Achieving The Best UA Results By Attracting The Right Player Types To Your Game

Achieving The Best UA Results By Attracting The Right Player Types To Your Game

Apps & Marketing Retention & Engagement
12 min read

Richard Bartle, Honorary Professor of Computer Game Design at the University of Essex, is perhaps best known in the games industry for his research into the taxonomy of player types. He classified players into four categories: the Achievers, that like to act on the world around them; the Explorers who like to interact with the world around them; the Socialisers that like to interact with other players; and the Killers who like to spoil the fun for others in the game. But is this research into player behavior still relevant for today's mobile games market?

App Marketing Strategy: Major Differences Between Lifestyle And Entertainment Apps

App Marketing Strategy: Major Differences Between Lifestyle And Entertainment Apps

Apps & Marketing
13 min read

All apps are not created equal – so don’t make the mistake of applying a one-size-fits-all app marketing strategy to address your target your audience or achieve your marketing KPIs. An app marketing strategy that works for a gaming app will never work for business or productivity app – and the other way around. I take a look at the two most crowded and competitive app categories - Entertainment and Lifestyle apps – to show you the big differences and how you must factor them into your overall app marketing approach.

Mobile Games Companies Need CFOs To Reach The Next Level

Mobile Games Companies Need CFOs To Reach The Next Level

Apps & Marketing
12 min read

It’s essential to inform an effective UA strategy and – more important – fund app marketing to maximize and monetize users. While many games companies are beginning to grasp the metrics –CPI, CPE and, above all, LTV – that are crucial to their success, few have appointed CFOs with the capabilities to steer the course. I catch up with Nusrat Shah – CFO of Exient, an award-winning UK games studio best known for its work on the Madden, FIFA, Need for Speed, Tiger series for Electronic Arts, the multi-award-winning DJ Hero for Activision, Angry Birds Go, Angry Birds Transformers and Dancing With the Stars – to discuss why games companies have to beef up their business skills, or risk collapse.

Life After Android: The Battle Of The Platforms Heats Up

Life After Android: The Battle Of The Platforms Heats Up

Apps & Marketing
16 min read

Android may be the dominant mobile platform on the planet, but the experience can differ significantly between country, mobile network, and handset. In the case of Android, where technology has created a huge and underserved market of users eager to explore the world of content and commerce at their fingertips, companies are jockeying for position to fill the gap. Users are looking for a solution to deliver a high-end experience on their older devices, which is why data from SimilarWeb, shows the term “launcher” is the second most popular search term on the Google Play Store.