Apponomics: The Insider’s Guide to a Billion Dollar App Business (InMobi, February 2014)

Apponomics: The Insider’s Guide to a Billion Dollar App Business (InMobi, February 2014)

Apps & Marketing Books
9 min read

From user acquisition and understanding LTV, and from tackling app discovery to taking your app global, my 330+ page guide (written in partnership with InMobi) provides you everything you need to turn your app into a serious and sustainable business. I draw from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle.