Economic life this summer is picking up at such a rapid pace that The Guardian recently compared the rebound to the Roaring 20s, when “people came out from the gloom of a devastating flu pandemic and a global war to foxtrot and make merry.” People are out,...
In this episode of Mobile Heroes Uncensored we get the top secrets of game marketing from Ludia Games’ Rose Agozzino, BoomHits CEO Jon Hook, and top games journalists: Dean Takahashi of GamesBeat and Dave Bradley of PocketGamer. Along the way we find out what...
Once again we gather 3 amazing mobile marketers and promise them free bitcoin for acting silly and spilling all their best tips. Of course, we never pay up. But we do get crazy-good insights into marketing fitness apps … and dirt on their biggest mistakes, including...
Facebook and Google continue to offer a safe bet to marketers eager to get their ads and apps in front of consumers on their smartphones. But the emergence of new platforms and players across the top lists in the Singular 2021 ROI Index suggests marketers are moving...
The Covid-19 crisis will be remembered as the catalyst for a quantum leap in digital adoption for companies everywhere on the planet. Management consulting company McKinsey reports most companies have significantly accelerated digitization, responding 20-25 times...
In episode #412, you’ll learn why you have to fail to succeed in mobile marketing. It’s a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they should cultivate to succeed when our host Peggy Anne Salz catches up...
Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app. And that means marketers will be in the dark and unable to...
Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results.
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The shutdown of physical stores in much of the world is opening new opportunities for e-commerce marketplaces and mobile apps that deliver value during times of difficulty. But this doesn’t just mean offering attractive discounts and guaranteed delivery....
eCommerce apps and digital marketplaces are seeing record shopping activity but the pandemic has also exposed severe shortcomings in the supply chain (think about the toilet paper shortage in the U.S.). So the question is, what can marketers do to adapt? How can they change the shopping habits of their users and when should they pivot?
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales.
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Normally, this month would mark the end of school for the summer for many. But the COVID-19 pandemic, which has interrupted education globally, may have changed the routine forever.