Striking Gold In The Global Livestreaming Creator Economy: A Q&A With BIGO Technology’s Mike Ong
For streaming apps focused on the real-time connection between creators and audiences, this year will be the biggest yet. The pandemic has created a big push for platforms that allow creators to cash in on their popularity, leading to an inevitable tidal change in the...
Local Marketing Pros Reveal How To Crack Germany’s Hot Mobile Market
Long considered the economic engine of continental Europe, Germany is now emerging as a global powerhouse in the mobile and app market. More importantly, it’s home to Europe’s biggest app spenders. New data from Sensor Tower, a company providing market intelligence...
How Frustrating Ads Helped This Game Hit Top-20 Most-downloaded in the USA
Should you have beautiful ads? Oddball ads? Funny ads? In-your-face ads? How about frustrating, impossible, annoying ads with puzzles that actually have no solution at all … and even feature a narrator making fun of your inability to solve them? That path less...
Becoming the Boss in Mobile Marketing
You’re smart, you’re capable, and you’re ambitious. But how do you level up and grow your game and add some rocket boost to your career? Start by checking out this podcast. We ask two top women in tech how they did it: where they started, how they climbed the career...
Road Trip to Eastern Europe with Nakusi Games & Joom
What’s better than a road trip? And in COVID times, we’re still doing them virtually, visiting Eastern Europe to chat gaming with Nakusi Games and retail with Joom, a marketplace you may never have heard of that has over 350 million customers in 100+ countries. In...
Alexander Ruban at Product Madness, influencer marketing, gaming, and attribution
How do you know when influencer marketing is working? How do you use influencer marketing to drive mobile user acquisition at scale? In this Mobile Heroes Uncensored: Origin Story we dive deep with Alexander Ruban, UA Lead at Product Madness on influencer marketing,...
Maximizing Subscription Revenue
The godfather of growth and two super women in growth from Stash (finance!) and Gymondo (fitness!) join co-hosts John Koetsier and Peggy Anne Salz for a seriously fun episode on maximizing subscription revenue. (OK, the “godfather of growth” is the guy who invented...
Alexey Gusev at Goodgame Studios, boosting conversions and much more
Welcome to Mobile Heroes Uncensored, Origin Stories. In this premiere episode, we dive into the deep, dark, and twisted crevices of Alexey Gusev’s mind. He leads growth at Goodgame Studios, and has a very interesting way of boosting conversions to paying users by as...
Roadtrip Germany: Mobile Marketing with Delivery Hero, Flixbus, Soundcloud, & Yazio
Mercedes, Oktoberfest, and mobile apps are what Germany is known for, right? Well, sort of. In this episode of Mobile Heroes Uncensored we chat with the top growth marketers at major German mobile first or mobile centric companies: Yazio, Soundcloud, Flixbus, and...
Sam’s Club, Walmart, retail apps, fail whales and the world’s best BBQ sauce
Retail isn’t easy but mobile retail has grown enormously over the past 18 months. We chat with the head of product and growth marketing at Sam’s Club, part of one of the world’s largest retailers (yep, Walmart) and a former colleague, now retail app builder. We chat...
Bumble user acquisition execs on growth, data, iOS 14.5, and the crazy, insane 2020s
My growth isn’t tanking … I’m doing an incrementality test! If you’re one of the largest dating platforms on the planet, you probably know something about growth. So Peggy and John were super-happy to chat with Bumble director of growth marketing Morry Mitrani and...
Netflix. Gaming. Grindr. Aftermath of the IDFA. And SO. MUCH. MORE
The IDFA gave. Now it’s taking away. And what are we left with? Honestly, some degree of chaos in the mobile advertising market, with budgets fleeing iOS and stampeding Android. But our panelists from Singular, AdColony, Liftoff, and Fyber highlight that in every...
The Future of Marketing Measurement with Babbel & Flexion Mobile
We have far too much fun with excellent guests talking about garbage metrics in this episode of Mobile Heroes Uncensored. Peggy and John chat with: – Sylvain Gauchet, who heads up Growth and Marketing at Babbel – Lior Barak, data strategist at Tale About Data – Mobile...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.