From Motherhood To Mentorship, A Mobile Marketing Maven Does It All
Set Deliberate Hurdles–And Other Advice You Can Follow To Recruit Fans For Your App
Most gaming companies start with the app and then leave it to marketers to find fans and audiences. But why not turn it around and encourage users to co-create the gaming app and commit to being loyal players after its release?
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Choosing The Right App Publisher Partner—With Complete Confidence And Without Regret
LAMA Pioneers Interviews-As-A-Service To Make Us The Next Mass Media
Whether you want to amplify your personal brand or promote your company to potential talent, video interviews can be transformational. But the real impact comes when the only obstacle to what we can achieve is our imagination and not technology (or budget).
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Shopping App Experts Advise How To Capitalize On The ‘Amazon Prime Day Effect
A week after Amazon Prime Day and a review of the data reveals the two-day shopping extravaganza didn’t just break records for the online commerce giant. It broke new ground for smart retailers who leaned into this annual event to create a deal event of their...
Ad Formats And Monetization Models: How To Make The Best Match For Your Gaming App
As an app marketer, you have a clear goal: to design the optimal ad experience that will engage your audience and growth your revenues in the process. How can you best monetize your audience with ads? What are the metrics to watch? Where should ads appear and how can they best engage?
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Innovative Strategies Help Restaurants And Retailers Thrive Online
Restaurants and retails brands are learning to leverage purchase data to understand, predict and influence how their customers make their buying decisions. These insights allow them to create personalized messaging and marketing initiatives that drive sales and thrive both in real-life and online.
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Bot Fraud Is Coming To Mobile And Apps–Are You Ready?
Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile.
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Bot Fraud Grows Across All Mobile Businesses And Now Threatens Apps
WWDC 2019, Google I/O And The Lasting Impact On Mobile Marketing Everywhere
The developer conferences from Apple and Google were accompanied by a string of announcements and an avalanche of news, but what do mobile marketers need to know and take back to the office?
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Finance App Usage Grows, Now It’s Time For Marketers To Get More Personal
Tax Day, the deadline for filing 2018 taxes with the U.S. IRS, may have passed, but new data suggest April is a red-letter month for mobile finance app acquisition and use, marking the global start of a productive period when financial institutions and fintech...
Are You Falling Victim To App Install Fraud?
The dirty secret is: if you’re paying for app installs, then you can be a victim of app install fraud. These fake installs don’t just burn cash; they muddy the data that you need to focus campaigns and measure results.
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2019 Is The Year Of Performance Programmatic Buying – Are You Ready?
How Delivery Hero Uses Emotive Marketing To Get A Bigger Slice Of The Food Delivery Market
The lure of a $35 billion online food delivery market, projected by Swiss investment bank UBS to grow by 10 times to hit a massive $365 billion by 2030, has whet the appetite of more companies for a bigger slice of the market. Meal kits and takeout apps are fighting...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.