The Scary Truth About SDK Spoofing And How To Watch Your Back Against Ad Fraud

The Scary Truth About SDK Spoofing And How To Watch Your Back Against Ad Fraud

Advertising & Brand Apps & Marketing Podcast
43 min read

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
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The Year Of Going Global With Your App

The Year Of Going Global With Your App

Apps & Marketing Articles
6 min read

Size does matter, but it’s not the only reason you need to go global with your app distribution strategy. Publishing to more app stores gives you valuable visibility into your complete competitive landscape, allowing you to keep track of rivals and alerting you to companies circulating copycat apps that can harm your brand integrity. This is a real and rising concern as big-name media companies and brands cope with the onslaught of what AdAge calls “fake apps.” These rogue and counterfeit apps are growing in numbers and the amount of damage they can do to brand trust, influencing users to delete your app altogether.