How Marketers Can Survive The App-ocalypse
Bango CMO Anil Malhotra and Brett Orlanski, SVP of Product & Sales, discuss how using purchase behavior data allows marketers to target audiences most likely to pay or make an in-app purchase & share clever ways marketers can reach and revive Zombie users who...
Mobile App Video Have 5 Seconds to WOW : Peter Fodor AppAgent
You’ve got seconds to grab audience’s attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? Peter Fodor, Founder and CEO of AppAgent tells us more. Our host Peggy Anne Salz talks with Peter...
How Marketers Can Personalize Paywalls To Drive Subscriptions
Purchasely is making it easier for app owners to build a product catalog, set up in-app subscriptions and optimize conversions. Jeff Grang, Co-founder & Chief Product Officer at Purchasely, discusses surprising nuances you need to know to price your offers (for...
Surprising Alternatives To Grow Your Gaming App with Martin Macmillan Pollen VC
VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? Martin Macmillan, CEO of @PollenVc, which gives credit lines for app and game publishers to fund their user acquisition programs, talks...
ConsultMyApp’s Mike Rhodes Shares Strategies For Becoming A Revenue Machine
If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA) as he shares strategies for becoming a revenue machine In this episode, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing...
How Marketers Can Match Up With Influencers To Elevate Brand & Revenues
There are influencers for every brand – but not every influencer is a good match. How do you choose influencers that deliver high ROI and compelling content. Peggy Anne Salz asks Ryan Detert, CEO of Influential , the world’s largest influencer marketing company, how...
Trailmix’s Philippa Layburn on Identifying Winning Creatives
Want a winning formula to pick your winning ad creative and streamline your A/B testing? In this episode of the PocketGamer Podcast, our hosts Brian Baglow and Peggy Anne Salz chat with Trailmix’s Senior UA Manager Philippa Layburn on how she is changing the ads...
Remembering Human Nature When Designing Customer Experience
Remembering Human Nature When Designing Customer Experience with Will McKinney-Raphelt, Sr. Product Mgr, Sony Music Entertainment Germany & Bernard Koomson, deadHYPE (for Thriller Campaign podcast) When reimagining your company assets, take a note from the...
Sure-Fire Strategy To Inspire Creators To Create
Rory Geoghegan YouNow, shares how deep personalization, honest feedback and catering content and “broadcast reports” to individual creators drove a double-digit increase in the number of weekly active users. Social apps and platforms thrive and grow when the...
Secret To A Successful Dating App WITH Edward Chen, Founder & CEO at HUD
The Secret To A Successful Dating App.Turns out when you build a safe space for your target market, they end up wanting to stay. For Edward Chen, Founder & CEO at HUD , the outcome is an increase in customer retention that would make any marketer envious. Can an...
Harness Personalization And Podcasts To Help App Users Reach New Heights
How @muuvlabs5831 Harnesses Personalization And Podcasts To Help App Users Reach New Heights The race is on for fitness companies to become next-gen personal wellness providers. But reaching this goal demands marketers harness personalization, recommendations and...
Expect Windfall Of Opportunity in 2022 Independent App Creators
Katie Jansen, Chief Marketing Officer at @AppLovin discusses how small app companies can partner and bundle apps to reach greater audiences and shares 2022 predictions to help you grow your business. Katie shares practical tips to help you achieve personal growth and...
How To Up Your B2B Marketing Game ➡ Gen Z Habits And Preferences
How to incorporate the habits & preferences of Gen Z to improve your marketing strategy. Phillip Jackson, Chief Commerce Officer @behindrecapped8835 talks about how marketers can harness approaches from gamification and rewards to social media and experiential...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.