Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Lessons From Relationship Empowerment Platform LifeCouple To Nurture Customer Connection

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a “democratized therapy solution”) and individualized marketing to help couples address, monitor, and improve their relationships.
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Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping Apps Are Exploding, But Should You Keep The Influx Of Organics?

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse.
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Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.

Stopping Churn Before It Starts

Stopping Churn Before It Starts

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by up to 200%.

Geolocation: Then and Now

Geolocation: Then and Now

Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey.

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.