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De-Bunking Popular Myths Around Mobile Ad Fraud With Adjust

De-Bunking Popular Myths Around Mobile Ad Fraud With Adjust

Apps & Marketing Podcast
49 min read
February 20, 2019, By Peggy Anne Salz

The meteoric rise of mobile ad fraud is enough to make any app marketer anxious. But they don’t have to be victims if they know what to look for and the actions to take.  Our host Peggy Anne Salz from MobileGroove catches up with Andreas Naumann, Head of Fraud at Adjust, the industry leader in mobile measurement and fraud prevention, for an entertaining and empowering discussion about the types of ad fraud and the signals that should prompt action.
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Your App Reviews Are Pure Gold—So Start Mining Them For Insights

Your App Reviews Are Pure Gold—So Start Mining Them For Insights

Apps & Marketing Podcast
46 min read
February 6, 2019, By Peggy Anne Salz

Your app users are sharing why they love or hate your app freely in app reviews. Understanding what they say—and what it really means—is pure old when it comes to fixing bugs, adding features or just showing you care when it counts. But when you get hundreds, even thousands, of review a day, you can’t sift through it all on your own. Our host Peggy Anne Salz catches up with Stuart Hall, co-founder, and CEO at Appbot, a company that has harnessed AI and machine learning to help companies like BMW, PayPal and Twitter understand customer feedback and insights contained in app reviews.
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WeatherBug: Jump Head First Into In-App Header Bidding

WeatherBug: Jump Head First Into In-App Header Bidding

Apps & Marketing Podcast
45 min read
January 30, 2019, By Peggy Anne Salz

Don’t just read the reams of 2019 trends reports that call out in-app header bidding as the next “Big Thing” in mobile app monetization. “Get involved now, or risk leaving money on the table” is the top advice we get from Michael Brooks, SVP Revenue at WeatherBug, where he manages direct sales, programmatic partnerships, business development, growth, and more.
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The scary truth about SDK spoofing and how to watch your back against ad fraud

The scary truth about SDK spoofing and how to watch your back against ad fraud

Advertising & Brand Apps & Marketing Podcast
43 min read
November 14, 2018, By Peggy Anne Salz

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
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