Fluent’s Matt Conlin On Game-Changing User Acquisition Trends To Watch In 2024
An evolving market calls for an evolved approach to user acquisition—one that treats players as individuals and weighs each user’s needs against all available acquisition tactics. When preparing to adopt this approach, though, game studios must consider one key...
Embrace’s Eric Futoran On Understanding Every Player Experience For Record-Breaking Issue Resolution
Good games offer great experiences, and accurate and timely issue resolution is imperative to keeping LTV high and your game in good graces with its users. And it’s not just a must to please your players. App store algorithms have begun to rank games based on...
Jam City’s Rose Agozzino On Powerful Partnerships To Promote Cross-Generational, Ground-Shaking Play
Few franchises can stand toe to toe with the IP power of Jurrasic Park. This year marked the 30th anniversary of the renowned first film and the 5th anniversary of Jurrasic World Live, a game with seismic numbers behind it. The geolocation game has racked up 33...
Chris James and Dave Bradley On Lucrative Gaming Markets And Branding Power At PGC Helsinki
The best and brightest gaming professionals gathered in Helsinki this September to share their thoughts, tips, and predictions about the latest gaming trends and what teams need to know to make their mark in the marketplace. Listen in as Steel Media CEO Chris James...
data.ai’s Lexi Sydow On Top-Grossing Genres And What It Takes To Make A Successful Game
Though there’s no algebraic algorithm that churns out games with guaranteed success, there are consistencies between top-ranking mobile games. The Gaming Spotlight Review 2023 from data.ai spotlights these similarities and delves into the data behind the success...
data.ai’s Lexi Sydow Hot Gaming Trends And Ad Formats That Are Losing Steam
Mobile remains the primary growth driver for digital games consumption despite a “softening in direct consumer gaming consumer spend.” But diversification rules as the strategy that will allow devs to generate revenues by ensuring their games are on all platforms and...
Kwalee’s Ryan Davies On Shifting Marketing Tactics To Match The Shift In Hypercasual Games
Diving into different game genres is no simple feat, especially as innovations in games call for new approaches to net valuable players from the get-go. The trick to coming out on top? Diversify your UA efforts as you diversify your portfolio, says this week’s guest....
A SKAN 4.0 Crash Course: From Value Mapping To Predictive Modeling With InMobi’s Dharak Desai
“If Michael Phelps [were] a DSP, we’d beat him right now,” says Dharak Desai in a recent LinkedIn post. Comparing your company to the all-time most decorated Olympian is no small statement. Still, Dharak believes that, like Michael Phelps, InMobi has the talent...
WHOW Games’ Tobias Edl On Growth Hacks And Top Tips For Standing Out In The F2P World
Our guest rockets results and achieves sustainable success thanks to what co-host Brian Baglow calls the 4Ps: people, platform, partnerships, and personalisation. Tobias Edl, Director of Marketing & New Business at WHOW Games GmbH, joins Brian and Peggy Anne Salz...
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with AppLovin’s Andrey Kazakov
What Can We Learn From Non-Gaming Mobile Apps About UA Monetization with @AppLovin ‘s Andrey Kazakov Non-gaming apps are hot in the app stores – and the numbers are impressive. They recently surpassed Gaming to top the US app revenue charts for the first...
The Secrets Behind Effective Facebook Ads with Tim Hyde, CEO and Founder of TWH Media
With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In this episode, our host Peggy Anne Salz speaks with Tim Hyde, CEO and Founder of TWH Media, a social...
How Working With Influencers Fuels App Installs & Brand Engagement
If it seems like every brand is marketing on TikTok these days, that’s because it works. Peggy Anne Salz talks with co-founders Mustafa Mohamed and Jidè Maduako, the dynamic duo behind Yoke Network But more interest, massive returns, and eye-popping virality have...
Bootstrapping Your Way to One Million Downloads
With 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely what Rootd did — they now help 1.7 million users and are a shining example of how you...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.