Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

Beyond Growth Hacks: 3 Experts Share Mobile Marketing Strategies for 2020

Apps & Marketing Strategy & Business
18 min read

A rigorous analysis of the reams of mobile and marketing predictions for the new year suggests 2020 will be remembered as the year mobile-first marketing finally grew up. The obsession with short-term gains and growth hacks that marked the last decade is fast being replaced by the realization that "fully-baked business models" and strategies that demonstrate financial self-control define the path to profitability and sustainability.

Stopping Churn Before It Starts

Stopping Churn Before It Starts

Apps & Marketing Retention & Engagement
7 min read

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by up to 200%.

Geolocation: Then and Now

Geolocation: Then and Now

Apps & Marketing
9 min read

Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey.

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Four Expert Strategies To Help You Gear Up For Apps’ Biggest Year Yet

Apps & Marketing Articles
19 min read

Brimming with apps and opportunity (over 6K new Android apps added daily to the Google Play app store alone) the app stores are set to pull in an incredible $120 billion in consumer spend by the end of the year, according to app store intelligence provider App Annie. That's 5x the growth rate of the global economy, which means 2019 is destined to be the biggest year in mobile and apps yet.