How The Gaming Industry Steps Up To Help Us Cope And Slow The Spread Of Coronavirus
The Covid-19 crisis will be remembered as the catalyst for a quantum leap in digital adoption for companies everywhere on the planet. Management consulting company McKinsey reports most companies have significantly accelerated digitization, responding 20-25 times...
Dealing With Failure To Set Yourself And Your Teams Up For Success
In episode #412, you’ll learn why you have to fail to succeed in mobile marketing. It’s a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they should cultivate to succeed when our host Peggy Anne Salz catches up...
IDFA Deprecation Damage Control: Lifting The Lid On A Mobile Measurement Solution For The Post-IDFA Era
Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app. And that means marketers will be in the dark and unable to...
Dive into Data with Indie Darling, Lucky Kat Studio
Working With Marketing, Data And Ad Tech To Optimize Outcomes And Experiences
How BigShyft Infused Email Marketing With Personalization To Rocket Retention
Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results.
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App Commerce: How To Convert New Users To Super Customers With Human Marketing
The shutdown of physical stores in much of the world is opening new opportunities for e-commerce marketplaces and mobile apps that deliver value during times of difficulty. But this doesn’t just mean offering attractive discounts and guaranteed delivery....
How Pivoting During A Pandemic Put Medlife On Top
eCommerce apps and digital marketplaces are seeing record shopping activity but the pandemic has also exposed severe shortcomings in the supply chain (think about the toilet paper shortage in the U.S.). So the question is, what can marketers do to adapt? How can they change the shopping habits of their users and when should they pivot?
User-Gen Content Inspires People, And Here’s How To Make Sure Yours Gets Noticed
User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales.
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Education Is The Mission And Mobile Is The Means
Normally, this month would mark the end of school for the summer for many. But the COVID-19 pandemic, which has interrupted education globally, may have changed the routine forever.
The New Rules Of Marketing—Will Fintech Gains Last?
Some app categories are seeing a boom during the COVID-19 crisis and that includes fintech. Whether people are simply turning to banking apps rather than heading to their local branch, or they’re checking in with their investments more regularly thanks to the volatile market, people across the globe are embracing fintech as a way to cope with the challenges of this crisis.
Relationship Building With LifeCouple
We know that retention rates vary across app categories—as do strategies. While we talk a lot about what’s normal and what works for games, and travel, and even health and wellness apps? But what about apps that provide therapy?
The New Rules Of Marketing—Checking In With Marketers During A Crisis
Marketers aren't medical workers. We're not doctors, we're not nurses, we're not healthcare professionals, not first responders. But marketers have a role to play in helping others survive this global pandemic. Our lives aren't on the line, but the economy is critical.
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