Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping

At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.

Why Communication Can Make Or Break Your App Experience

As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via...

Mapping The Hidden Cost Of Mobile Apps

The App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more integrated ­— hence engaging —...
Apponomics: The Insider’s Guide to a Billion Dollar App Business (InMobi, February 2014)

Apponomics: The Insider’s Guide to a Billion Dollar App Business (InMobi, February 2014)

From user acquisition and understanding LTV, and from tackling app discovery to taking your app global, my 330+ page guide (written in partnership with InMobi) provides you everything you need to turn your app into a serious and sustainable business. I draw from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle.

Mobile Search App Review & Road Test: Hipmunk

We continue our series of alternative mobile search app reviews and road tests with Hipmunk, a vertical search engine taking the agony out of travel planning. Instead of horizontally searching across the entire web like Google, Bing and Yahoo! (GBY), Hipmunk searches...

Exclusive Q&A: Hipmunk Co-Founder Steve Huffman

In this companion post to our Hipmunk mobile search app road test I connect with Steve Huffman, Hipmunk Co-Founder, to discuss features in the pipeline and opportunities on the horizon. *** Hipmunk is a travel search engine, but there are other alternative mobile...