At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.
As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via...
The App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more integrated — hence engaging —...
From user acquisition and understanding LTV, and from tackling app discovery to taking your app global, my 330+ page guide (written in partnership with InMobi) provides you everything you need to turn your app into a serious and sustainable business. I draw from dozens of real world case studies, developer interviews, and in-depth research to help developers make the right choices at every stage of the app life-cycle.
In the run up to this year’s ForumOxford — the truly interactive un-conference all about mobile startups and apps — the discussion centers on not whether London can compete with Silicon Valley, but rather how London can (and will) cultivate a new breed of...
Whether you have a great app or a good idea, mobile startups need solid advice to map out winning strategies and build a serious business. This is why this year’s Forum Oxford (taking place this Friday — November 23 —in Oxford, U.K.) is sharply focused on...
Mobile has the unique capabilities to deliver the right ad to the right person in the right place/context. But it’s a new pilot in the U.S. — bringing together Coca-Cola and pretzel seller Auntie Anne’s — that will go one step further to show how brands...
Why are so many mobile developers so blind to the Boomer opportunity? Is it because they believe that Boomers — people born from 1946-1964 — are so far behind the times that they cannot possibly appreciate ‘shiny shiny’ apps let alone invest in the...
Buying, paying, transacting, banking — these are all part of what we have come to call mobile commerce. With such a broad definition and so many scenarios it’s little wonder that mobile commerce now tops the list of mobile-megatrends. Interestingly, what people...
As mobile takes a center role in our lives —becoming the device we reach for to access information, conduct transactions and manage our homes, cars and daily routine — an increasing number of serious security concerns move to the forefront. Ciaran Bradley examines...
Mobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce,...
We continue our series of alternative mobile search app reviews and road tests with Hipmunk, a vertical search engine taking the agony out of travel planning. Instead of horizontally searching across the entire web like Google, Bing and Yahoo! (GBY), Hipmunk searches...
In this companion post to our Hipmunk mobile search app road test I connect with Steve Huffman, Hipmunk Co-Founder, to discuss features in the pipeline and opportunities on the horizon. *** Hipmunk is a travel search engine, but there are other alternative mobile...
