Top Marketing Technology Predictions And Trends You Can’t Ignore, Or Escape
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Tapping The 10 Habits Of Highly Effective Mobile Heroes To Boost App Marketing And Engagement
In a market where 95% of users are likely to churn within 90 days, spending blindly on user acquisition is a sure-fire way to burn money as fast as you can make it. That’s why smart marketers are shifting away from app installs, surface data, and metrics that led app marketing to the brink of a mobile engagement crisis. Ten remarkable mobile app marketers whose expertise has earned them the title "Mobile Heroes" share their incredibly effective habits to boost mobile app marketing and user acquisition.
Harnessing AI To Improve B2B Marketing And Selling
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/01/MP122017-ArunLal.mp3" title="Harnessing AI To Improve B2B Marketing And Selling" artist="Arun Lal" image="http://mobilegroove.s3.amazonaws.com/2018/01/Arun-Lal.jpg" ]
AI: Where Does It Fit And How Can It Help Automate And Optimize Marketing?
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How You Can Harness Alternative App Stores To Boost Profile And Profits
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/01/MP120417-Appscatter-1.mp3" title="How You Can Harness Alternative App Stores To Boost Profile And Profits" artist="Simon Gannon" image="http://mobilegroove.s3.amazonaws.com/2018/01/Simon-Gannon-photo.jpeg" ]
Booking On Mobile Apps Makes The Mainstream – Now It’s Time To Make It A No-Brainer
People are accustomed to doing loads more with their mobile apps, regarding them as the collective “go-to” for everything necessary to organize, optimize and enjoy the daily routine. As a result, consumers are primed for deeper engagement “in-app” at precisely the same time that more marketers are looking beyond the app install to drive conversions deeper in the funnel. It’s a dynamic that pushes down the cost to acquire users who will convert and boosts the chances of many app categories – especially booking apps - to win big.
Why AccuWeather Takes Internet Of Things Personally
Given its effect on pretty much everything people do, weather sits at the sweet spot between content and commerce. However, it’s also information that companies can harness to do much more than trigger a purchase. I catch up with Steven Smith, AccuWeather President of Digital Media, to discuss how the company, established in 1962, is pursuing a strategy that spans multiple channels and touch points–ranging from apps and bots, to watches and wearables, to connected cars and devices in the home--to power content and services with a personal touch.
AI And Algorithmic Marketing Are Coming To Change App Marketing Forever
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Zenjoy: Strategies For Cracking China, Identifying Valuable App Users And How To Grow Your App With Twitter Campaigns
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Why Focusing Too Much On User Acquisition Can Wreck Your Mobile App
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/02/MP110817-Papp-1.mp3" title="Why Focusing Too Much On User Acquisition Can Wreck Your Mobile App" artist="Gabor Papp" image="http://mobilegroove.s3.amazonaws.com/2018/02/Gabor-Papp.jpg" ]
Focus Beyond Google And Apple To Reach New Audiences With Your Mobile App
Smart companies are looking beyond the iTunes App Store and Google Play, mapping out a multiple app store strategy to reach a larger market with their app. These alternative app store environments offer a variety of benefits, allowing app developers to boost brand profile, reach new audiences and expand to new geographies. From Amazon Appstore (one of the biggest Android app stores in both reach and rate of growth) to the Opera Mobile Store (the app store owned and operated by Opera Software ASA that reports a user base of more than 100 million monthly users across 230 countries) opportunity is calling.
How To Build An App Subscription Model That Works
A year after Apple announced the arrival of the subscription app model as part of a wider sweep of changes it made to its App Store policies, the size and scope of this new app category is exceeding analyst expectations. It is also paving the way for content companies to grow audience numbers and engagement. It’s good news that subscription apps are gaining traction. But not all media companies that can offer their app as a subscription model should do so. If you’re asking users to open their wallets, you need to offer value for money.
A Look At How Germany Is Crushing It In Mobile Marketing And Apps
If money talks, then the massive growth of mobile in Germany speaks volumes. Reams of recent research, and app market data shared exclusively with Forbes, underline the country’s pivotal position and potential as a powerhouse market for mobile marketing, apps and advertising. The numbers add up to “cement Germany as the number one app market in Europe,” according to Patrick Kane, Priori Data CEO and Founder.
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.