October 11, 2021
How do you know when influencer marketing is working? How do you use influencer marketing to drive mobile user acquisition at scale?
In this Mobile Heroes Uncensored: Origin Story we dive deep with Alexander Ruban, UA Lead at Product Madness on influencer marketing, gaming, and attribution. We learn where he got his start, how he approaches influencer marketing, what works best, and how he measures effectiveness.
As always, Mobile Heroes Uncensored is hosted by John Koetsier and Peggy Anne Salz.