March 1, 2022
A former DJ and superstar marketing agency owner, Kate Bradley Chernis understands what drives emotional connection with audiences and how good writing works. With her unique set of insights, she helped giant clients like Walmart produce an avalanche of content and achieve a 130% increase in ROI for its content marketing program, year-over-year for three years. Now she’s built Lately, a technology that uses A.I. to learn brand voices and turn long-form content like blogs, videos, and podcasts into dozens and even hundreds of pre-tested social posts. In this episode, we discuss the rules she has followed to make Lately a game-change in content generation.