How AI-Powered Appier Delivers Value To Clinch Conversions
AI is THE buzzword feeding a frenzy of hype, but few brands actually dish out sweet solutions that go beyond to provide real value. This week, we shine a spotlight on AI-powered Appier and lift the lid on how the company’s gen-AI capabilities and AI-driven...
The Nonprofit Amplifying The Voices Of Women In AI
Driven by their frustration with a New York Times piece showcasing the movers and shakers of AI without mentioning a single woman, Jenny Kay Pollock and Reut Lazo took action and founded Women and AI, a powerhouse nonprofit committed to smashing gender biases and...
What It Looks Like When AI Is More Than A Buzzword With Appier’s Bob Hollanders
When AI is at the top of most marketers’ minds, it can be difficult to discern which brands are truly tapped in and which are chasing trends. Bob Hollanders, Head of Sales Account & Management, EMEA & US, proves to Peggy Anne Salz that AI is more than a...
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
In today’s attention arena, personalization equals profit. This is where AI-powered solutions shine, equipping companies to customize the app experience and explore new areas where greater personalization can yield massive returns. While many companies focus on smart...
Flipping The Script On Personalization To Drive Experience-Led Growth
From text and images to video and avatars, artificial intelligence has become the superpower that allows organizations to produce content in bulk and assemble elements in infinite combinations. But the ability to quickly churn out multiple campaigns is an empty...
NAK3D’s Kelly Vero On Merging Fashion And Gaming To Revolutionise Game Commerce
In an industry where data-driven decision-making pays dividends and a deep content pool is the difference between customer churn and a long-term connection, game studios need a tool capable of gathering granular user data and satiating consumers’ content...
How AI Builds Brand Power And Barbie Love With PhotoRoom’s Lauren Sudworth
This summer was a “Barbie” blowout! The blockbuster movie distributed by Warner Bros. brought in over $1.4 billion at the box office this summer, making it 2023’s highest-grossing film—and the topic of social media’s hottest trends. One of these viral hits, powered by...
Harnessing AI-Powered Marketing Solutions To Drive Business Goals With Appier’s Fiona Lin Ferrier
Audience segmentation and creatives localization have never been easier with Appier, an AI-powered, full-funnel tech company. Appier’s AVP of US Sales & Market Strategy, Fiona Lin Ferrier, joins Peggy Anne Salz on this episode in collaboration with The 5 O’Clock...
Enote: A Subscription App Creating A Symphony Between AI And Music
AI… friend or foe? To Boian Videnoff, CEO and Co-Founder of Enote, AI can be an assistant, teacher, or supporter if you embrace it. Our host Peggy Anne Salz orchestrates a captivating conversation with Boian in this episode about our machine counterparts and the...
Syed Hamid On How Sofy.AI Increases Productivity 10x And Takes The Pain Out Of QA Testing
Software testing is a must, but it’s time-consuming, tedious, and inefficient when done manually. With Sofy.AI, tasks are completed in seconds. Sofy.AI is the one tool for all your QA needs, able to run automated tests on hundreds of devices with the push of a button....
Product Madness’ Piyush Mishra On Smart Approaches And Seismic Shifts In A Privacy-First Market
“Targeting is becoming more and more of a problem,” says Piyush Mishra, Head of Growth Marketing At Product Madness, a top-grossing leader in social casino mobile games. The host of his podcast, In The Sandbox with Adam Smart, explains how consumer preference for...
AI-Driven Analytics To Optimize Your Video Ads
Keep On Trackin’: @replai4713 Shares AI-Driven Analytics To Optimize Your Video Ads. Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In this...
Produce More Powerful Content With These 10 Rules And The Power Of A.I.
Today, 82% of marketers actively use content marketing. Why is content king? Because it not only helps build brands and communicate both value propositions and brand values, it cultivates trust and converts interest into sales. High-quality content—and lots of it—is...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.