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The Time Is Right For AR: Inside Axel Springer’s Immersive Travel Experience

The Time Is Right For AR: Inside Axel Springer’s Immersive Travel Experience

AI & Automation
 augmented reality
10 min read
April 28, 2020, By Peggy Anne Salz

Life in unprecedented times is propelling our collective experiences enhanced by Augmented Reality (AR) an unexpected boost. Companies are scrambling to provide audiences with meaningful ways to spend days stuck at home or add value for the over one billion students continuing their education from home, rather than school.

Why Augmented Reality Is More Accessible And Attractive For Mainstream Audiences Than Ever

Why Augmented Reality Is More Accessible And Attractive For Mainstream Audiences Than Ever

AI & Automation
 augmented reality
2 min read
April 16, 2020, By Peggy Anne Salz

Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone.
[READ ON & LISTEN IN}

VR: From Storytelling To Story Living

VR: From Storytelling To Story Living

AI & Automation
 Virtual Reality
6 min read
February 20, 2019, By Peggy Anne Salz

Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent...
A Look Under The Hood At USA TODAY NETWORK’s Approach To Augmented Reality

A Look Under The Hood At USA TODAY NETWORK’s Approach To Augmented Reality

AI & Automation
 augmented reality
16 min read
January 18, 2019, By Peggy Anne Salz

Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect,...

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Peggy Anne Salz

Author, analyst, content marketing strategist, and frequent Forbes contributor, Peggy equips companies to drive authentic customer connection and reach high-performance goals.

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