Flipping The Script On Personalization To Drive Experience-Led Growth
From text and images to video and avatars, artificial intelligence has become the superpower that allows organizations to produce content in bulk and assemble elements in infinite combinations. But the ability to quickly churn out multiple campaigns is an empty...
NAK3D’s Kelly Vero On Merging Fashion And Gaming To Revolutionise Game Commerce
In an industry where data-driven decision-making pays dividends and a deep content pool is the difference between customer churn and a long-term connection, game studios need a tool capable of gathering granular user data and satiating consumers’ content...
How AI Builds Brand Power And Barbie Love With PhotoRoom’s Lauren Sudworth
This summer was a “Barbie” blowout! The blockbuster movie distributed by Warner Bros. brought in over $1.4 billion at the box office this summer, making it 2023’s highest-grossing film—and the topic of social media’s hottest trends. One of these viral hits, powered by...
Harnessing AI-Powered Marketing Solutions To Drive Business Goals With Appier’s Fiona Lin Ferrier
Audience segmentation and creatives localization have never been easier with Appier, an AI-powered, full-funnel tech company. Appier’s AVP of US Sales & Market Strategy, Fiona Lin Ferrier, joins Peggy Anne Salz on this episode in collaboration with The 5 O’Clock...
Enote: A Subscription App Creating A Symphony Between AI And Music
AI… friend or foe? To Boian Videnoff, CEO and Co-Founder of Enote, AI can be an assistant, teacher, or supporter if you embrace it. Our host Peggy Anne Salz orchestrates a captivating conversation with Boian in this episode about our machine counterparts and the...
Syed Hamid On How Sofy.AI Increases Productivity 10x And Takes The Pain Out Of QA Testing
Software testing is a must, but it’s time-consuming, tedious, and inefficient when done manually. With Sofy.AI, tasks are completed in seconds. Sofy.AI is the one tool for all your QA needs, able to run automated tests on hundreds of devices with the push of a button....
AI-Driven Analytics To Optimize Your Video Ads
Keep On Trackin’: @replai4713 Shares AI-Driven Analytics To Optimize Your Video Ads. Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In this...
Produce More Powerful Content With These 10 Rules And The Power Of A.I.
Today, 82% of marketers actively use content marketing. Why is content king? Because it not only helps build brands and communicate both value propositions and brand values, it cultivates trust and converts interest into sales. High-quality content—and lots of it—is...
AI To Generate Powerful Content
A former DJ and superstar marketing agency owner, Kate Bradley Chernis understands what drives emotional connection with audiences and how good writing works. With her unique set of insights, she helped giant clients like Walmart produce an avalanche of content and...
The Time Is Right For AR: Inside Axel Springer’s Immersive Travel Experience
Life in unprecedented times is propelling our collective experiences enhanced by Augmented Reality (AR) an unexpected boost. Companies are scrambling to provide audiences with meaningful ways to spend days stuck at home or add value for the over one billion students continuing their education from home, rather than school.
Why Augmented Reality Is More Accessible And Attractive For Mainstream Audiences Than Ever
Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone.
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VR: From Storytelling To Story Living
Virtual reality (VR) is gaining traction as brands, companies, and marketers seek to reinvent themselves and the consumer experience. If you dismissed VR earlier as the domain of gamers and geeks, then think again. A raft of recent developments points to a flurry of...
A Look Under The Hood At USA TODAY NETWORK’s Approach To Augmented Reality
Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies are lining up to test the waters and push the boundaries. While they recognize that implementation of immersive technologies can bring audiences deeper into...
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.