Life in unprecedented times is propelling our collective experiences enhanced by Augmented Reality (AR) an unexpected boost. Companies are scrambling to provide audiences with meaningful ways to spend days stuck at home or add value for the over one billion students continuing their education from home, rather than school.
Life in our unprecedented times is giving Augmented Reality (AR) an unexpected boost. Businesses and brands are getting in on the action, providing immersive experiences that everyone can access with their smartphone.
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At m-pulse we wrap up a month dedicated to mobile voice technology and transformation with a look at Nuance, a company aggressively leveraging its long heritage in speech recognition to enable a range of new experiences and – ultimately – a new voice search experience (and ecosystem). Our guest is Kenn Harper, Nuance Mobile Director of Product Management.
In other segments we discuss some new numbers from Xyologic, a company tracking app downloads to provide us a more European perspective on the rise of Android and the increasing importance of local content and context. And this time my co-host Rob Woodbridge raises his goblet of rock to an innovation (and a mad genius) that redefines what we mean by ‘awesome.’ (Words alone don’t do it justice, so you’ll have to tune into m-pulse and check out the video teaser Rob has inserted into this week’s vodcast.)
Should we brace ourselves for a new battle as companies (Apple, Google, Microsoft, Nuance) jockey for position to control the voice interface and our personal search/assistance experience? We continue our look at the opportunities and competition around mobile voice with Roberto Pieraccini, industry veteran and author of The Voice in the Machine.
In other segments we discuss the wider issue of personal privacy, following the news that social app Path has been uploading user data to its servers without our consent. Rob Woodbridge recounts a checklist of things to consider when building privacy into your minimum viable product. And we both find a perfect fit with a brilliant presentation— whose time has come (again) — from Jonathan MacDonald, a thought-leader and entrepreneur in digital media perhaps best known for his passionate views on the 3Ps (Permission: people will decide what brand messages they interact with; Privacy: people will decide where their data is collected and how it is used; and Preference: people will decide what content they find relevant). More about that further down in this post.
Mobile voice services have finally crossed the chasm thanks to the rise (and rise) Apple Siri — the smart, voice-enabled mobile assistant that connects with our personal data and the wider Internet to manage our daily lives. What is the real impact of Apple on the industry? Where are the opportunities for innovation? Who are the niche companies with good ideas and huge potential? And how will our requirement for a voice interface challenge mobile search and set new demands on customer service?
By way of background, Bill is the founder of TMA Associates, an independent consultancy providing insights and supporting companies that want to incorporate speech technologies into their offer, or improve their own enterprise efficiency. Bill has also teamed up with the Applied Voice Input Output Society (AVIOS) to organize the Mobile Voice Conference, March 12-14 in San Francisco. With this must-attend just around the corner my co-host Rob Woodbridge and I dedicate this month to mobile voice and celebrate the 'Year of the Ear' — to borrow an observation from Mary Meeker's invaluable trends presentation.
A masterclass with Peggy Anne Salz and Sunny Rao. Discover six mobile CX trends you need to know.
Thursday, 13th October 2022
11am BST | 12pm CEST
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