The Everything Guide to Mobile Apps (F+W Media, March 2013)
The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business is my “how-to” guide equipping you to make, monetize, and market your mobile app. It draws on the vast experience of its authors and the insights of more than 25 mobile professionals and contributors to provide you clear direction, critical information, and best practices around developing, distributing and promoting your mobile apps.
Mobile Ad Spend Climbs, Targeting Gets More Precise: SMART Report
Smartphone penetration is fueling mobile ad budgets as brands grasp the opportunity to engage, interact and drive results further down in the purchase funnel. In the U.K., for example, where smartphone penetration is now nearly 60 percent, the IAB (Internet...ANALYSIS: Entertainment Marketers Harness Cross-Platform To Drive Commerce
Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we choose our screen (mobile, tablet, PC or TV) depending on our context and what we want to accomplish. This shift from consumption to participation turns up the pressure on...Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases
The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies? It’s a tough one to call. New data from...Vacationers & Road Warriors Offer Mobile Marketers New Engagement Opportunities
With a wave of us leaving for a short summer vacation, the timing couldn’t be better for a mobile advertising report outlining how we use mobile to reach — and enjoy — our final destination. Significantly, travel brands — from booking agents, to hotels and...Leveraging Our Real-World Mobile Behavior To Deliver Real Results
Mobile is redefining our daily lives and mobile behavior, becoming the device we reach to for information, assistance and advertising that — like our devices — is personal and relevant (and therefore valuable to us). Correctly, the discussion is centered on how brands...5 Ways To Increase Your Mobile Web Traffic
Mobile is BIG. Really big. In fact, mobile — with a deeper penetration than electricity and safe drinking water — is the most pervasive technology ever invented. If 2011 was the year when mobile data, specifically mobile apps and mobile Web, reached the masses, then...Tablets Transforming Mobile Advertising; Account for 1-in-5 Ad Impressions
Shift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers. Indeed, these ‘non-phone’ mobile...4G, Location & Personalization Will Change The Mediascape Of Multicultural Marketing
How can brands and marketers address a multicultural audience? A. Troy Brown draws from primary demographic research and years of implementing award-winning, integrated Digital/Social/Mobile (DSM) campaigns for big brands such as Pepsi, Hennessy, Apple, Allstate, Ford...Location Data Use & Misuse; How Marketers Must Approach Mobile Sentient Consumers
Location data and location-aware sensors. At one level, it’s the information that equips marketers to deliver the contextually relevant marketing and advertising people find convenient and valuable. At another, it’s a technique that (if wielded improperly)...March Madness Means More Mobile & Multiscreen Multitasking
A raft of recent reports reveal how we engage with our mobile devices (and tablets) while watching TV, but research released today shows that our appetite for multi-screen access might be greatest during live events where having a bird’s-eye view into everything...Digital Natives Are Distracted; Why Marketers Have To Think Here, Now & Bite-Sized
The right content (or advertising) delivered to the right person in the right context. Mobile makes it possible, but a new study throws a discomforting variable back into this perfect equation. Digital Natives are multi-tasking to the max, making it harder than ever...Three Quick Tips To Monetize Your Mobile App
The avalanche of mobile apps turns up the pressure on individual mobile developers to find new ways to rise above the noise and generate meaningful revenues. A great app is a good start, but developers determined to build a serious business also need a solid monetization strategy. Hillel Fuld shares three tips aimed at generating more clicks and — ultimately— more revenues.
***
Most mobile app developers have realized that earning a living from their activities is no walk in the park. Not every app achieves the success of Angry Birds, Cut the Rope, or Fruit Ninja. Putting aside the issue of getting a mobile app discovered and downloaded, developers, especially on Android, are finding it increasingly difficult to generate any significant revenue from their apps.
Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.