3 Tips To Grow Your App From A Growth Marketing Jedi
The choices you make and the actions you take will always be inextricably intertwined with the business goals and benchmarks you want to meet. The app business is no different, but the path to growth is not always so well defined. Monetization models are rising...
3 Steps To Bridge The “Relevancy Gap” In App Marketing
Give the people what they want? In mobile and apps, it’s not just a company courtesy; it’s a business imperative. It’s triggered by the increasing consumer expectation that mobile and apps are always-on and always ready to deliver personal, relevant and valuable...
Brand Safety: What Mobile Marketers Need To Watch And Ask Their Ad Partners
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AI Powers And Scales Mobile App User Acquisition–And Tilting Point Shows The Way
While there’s undeniably a huge benefit in leveraging AI to enhance advertising, some smart marketers are looking beyond the obvious ways AI can improve the user experience to focus on the ingenious ways AI can rocket user acquisition. The application of AI to boost...
AI Closes The Loop On Brand Marketing
As the Cannes Lions International Festival of Creativity (now in its 65thyear) kicks off today, bets are high that the realization that advertising is broken and humans alone can’t fix it will be top of mind among the nearly 20,000 marketers, advertisers and tech...
How Mobile Marketers Can Still Make The Most Of The World Cup
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Learning To Be A Love Brand And Drive Consumer Connection Where And How It Matters Most
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Why Many Mobile Ad Experiences Fail And How To Make Yours Work
Mobile is as personal as it gets. That’s why people feel annoyed when mobile ads delivered to their devices and apps are a mismatch with their desires and expectations. To cut out unwanted noise and shut out ads that deliver a poor user experience, consumers...
Innovating Mobile Ad Creatives To Ignite Consumer Connection And Engagement
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Mastering Social Platforms And Influence To Make Sure Your Mobile Apps Trend
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/04/MP-Thomas-1.mp3" title="Mastering Social Platforms And Influence To Make Sure Your Mobile Apps Trend" artist="Thomas Ma" image="http://mobilegroove.s3.amazonaws.com/2018/04/Thomas_Ma.jpg" ]
Merck Consumer Health Tells Marketers: Mobile Matters On The Way To Becoming A Love Brand
In advance of her keynote at Mobile Marketing Rockstars, the official MMA Germany side-event timed to Online Marketing Rockstars (OMR 18), Beate Rosenthal, Global Brand Director Digital & Media at Merck Consumer Health, gives us insights into her presentation. In...
How Brands Can Harness Empathy Marketing To Create Customer Connection
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Adapting Professional Sports Training To Up Your App Marketing Game
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Emerging Genres and UA Approached in Mobile Gaming
Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.