Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy Anne Salz from MobileGroove catches up with Zach van Driel and Adam Turowski, the Co-Founders behind MiriGrowth, an app marketing agency specializing in UA on Facebook and Snapchat.
[READ ON & LISTEN IN]
When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
[READ ON & LISTEN IN]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-Carvell.mp3" title="Brand Safety: What Mobile Marketers Need To Watch And Ask Their Ad Partners" artist="Amanda Carvell" image="http://mobilegroove.s3.amazonaws.com/2018/12/Amanda_Carvell.jpg" ]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP-HeadwayDigital.mp3" title="How Mobile Marketers Can Still Make The Most Of The World Cup" artist="Eloisa Rodriguez and Alex Chandler" image="http://mobilegroove.s3.amazonaws.com/2018/12/thumbnail.png" ]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/12/MP060718-Rosenthal.mp3" title="Learning To Be A Love Brand And Drive Consumer Connection Where And How It Matters Most" artist="Beate Rosenthal" image="http://mobilegroove.s3.amazonaws.com/2018/12/Beate_Rosenthal.jpg" ]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/04/MP-TGeer.mp3" title="Innovating Mobile Ad Creatives To Ignite Consumer Connection And Engagement" artist="Walter T. Geer III" image="http://mobilegroove.s3.amazonaws.com/2018/04/Wlter_Geer.jpg" ]
[smart_track_player url="http://mobilegroove.s3.amazonaws.com/2018/04/MP-Thomas-1.mp3" title="Mastering Social Platforms And Influence To Make Sure Your Mobile Apps Trend" artist="Thomas Ma" image="http://mobilegroove.s3.amazonaws.com/2018/04/Thomas_Ma.jpg" ]
Helping PR professionals increase the online impact of their press releases for over 10 years.
