The scary truth about SDK spoofing and how to watch your back against ad fraud

The scary truth about SDK spoofing and how to watch your back against ad fraud

Advertising & Brand Apps & Marketing Podcast
43 min read

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
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The Weather Company: Driving Mobile Growth With Helpful Messaging And Marketing When App Users Need It Most

Advertising & Brand Podcast
2 min read

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