Fusing Data And Design To Deliver Compelling Mobile Ad Creatives. Management consultancy McKinsey reports companies that successfully manage to integrate creativity and data enjoy a “2x difference in revenue growth.” But how can marketing teams combine data and design disciplines together to unlock full benefits (and incredible magic)?
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Macro, micro, and power: Influencers come in different sizes with unique talents and capabilities to boost your brand and tell your story. What is the checklist to choose and manage the right influencer marketing approach?
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It’s good fun and good business sense when our host Peggy Anne Salz catches up with Rory Sutherland, Vice Chairman, Ogilvy UK, and author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life,” a path-breaking book that argues thinking rationally and logically is actually not the way to go.
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An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon.
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Businesses must weather a challenging climate to penetrate the Chinese market with their tech, but the pay-off has never been higher. At one level, China is an attractive market to foreign tech and home to an urban middle class expected to account for 70% of the population by 2030.
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App campaigns that achieve maximum reach and impact are obviously a huge win for marketers. But they’re often associated with a steep learning curve when it comes to choosing the right KPIs or rejecting the right traffic.
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Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications apps company best known for RoboKiller, a robocall blocker app that is also one of the top-grossing apps in its category. Guilia, a Mobile Hero recognized for her app marketing achievements, shares the channels and strategies her team relies on to acquire and retain audiences.
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Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform.
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From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Interceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it.
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Latest data on mobile ad fraud reckons $2.3 billion in spend was subject to app install fraud over the first six months of 2019. It’s up to marketers to keep a watch for suspicious activity in their apps (or campaign results that look too good to be true).
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Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks.
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The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms.
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Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.
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Apple allows in-app purchases to appear in app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO.
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Looking for more insights? Watch the full recording of our latest webinar and learn how "meta-layers" improve user engagement in mobile games.
