Teaching Machines To Maximize Your App Marketing Results And ROI

Teaching Machines To Maximize Your App Marketing Results And ROI

Advertising & Brand Podcast
2 min read

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns.
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Building up your personal brand and building out your app marketing footprint

Building up your personal brand and building out your app marketing footprint

Advertising & Brand Podcast
47 min read

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company--and top-rated app--that offers users key ideas from bestselling nonfiction books in 15-minute text and audio. Gessica,  a Mobile Hero recognized by Liftoff for her app marketing achievements, shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same.
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Amp Up Your Advertising With Audio Programmatic To Reach Highly-Engaged Audiences

Amp Up Your Advertising With Audio Programmatic To Reach Highly-Engaged Audiences

Advertising & Brand Podcast
46 min read

Thanks to streaming your audience listens to more music and podcasts than ever before. Data from 2017 reveals that users tune in for an average of 33 hours a week in the U.S. alone, and the momentum shows no signs of slowing. Little wonder that audio programmatic--the business benefits and the best ways to buy it--lead the list of hot advertising and marketing trends in 2019.
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Learning AR Storytelling From USA Today Network To Bring Audiences Deeper Into Your Content

Learning AR Storytelling From USA Today Network To Bring Audiences Deeper Into Your Content

Advertising & Brand Podcast
48 min read

AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to choose and tell stories with the help AR from Ray Soto, Director of Emerging Tech for the USA TODAY NETWORK, part of Gannett Co, Inc. and the largest local-to-national media organization in the U.S.
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Balancing Heavy-Hitting Game IP With Tight Timelines To Succeed In Soft Launch

Balancing Heavy-Hitting Game IP With Tight Timelines To Succeed In Soft Launch

Advertising & Brand Podcast
41 min read

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy covers the bases to be a massive hit from the get-go. Step-by-step, we learn how to succeed in the soft launch stage of your app and benefit from the vast experience of from Rose Agozzino, Senior Marketing Specialist at Ludia, the Montreal- based company that creates and distributes cross-platform interactive entertainment with mass consumer appeal.
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Why 2019 Could Mark A Massive Push To In-App Header Bidding

Why 2019 Could Mark A Massive Push To In-App Header Bidding

Advertising & Brand Podcast
39 min read

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the app publisher to offer up all of their inventory at once to all of their demand sources to get the best deal.
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Make 2019 The Year Of Scaling Your App Growth And Rocketing Your Results

Make 2019 The Year Of Scaling Your App Growth And Rocketing Your Results

Advertising & Brand Podcast
44 min read

Scaling user acquisition demands you think big and act bigger—even if you have a small team to manage and optimize ongoing campaigns. Our host Peggy Anne Salz from MobileGroove catches up with Zach van Driel and Adam Turowski, the Co-Founders behind MiriGrowth, an app marketing agency specializing in UA on Facebook and Snapchat.
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The Scary Truth About SDK Spoofing And How To Watch Your Back Against Ad Fraud

The Scary Truth About SDK Spoofing And How To Watch Your Back Against Ad Fraud

Advertising & Brand Apps & Marketing Podcast
43 min read

When marketers detect one kind of mobile ad fraud attack, the success is short-lived as smart fraudsters are sure to pivot to another. SDK Spoofing, a form of ad fraud where fraudsters are generating installs that look like the real deal, is perhaps the most frightening type of ad fraud because it is both incredibly elusive and expensive.
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