The Cookie Crumbles–And People-Based Marketing Explodes

The Cookie Crumbles–And People-Based Marketing Explodes

The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms.
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Powering Mobile Campaigns With Affiliate Marketing

Powering Mobile Campaigns With Affiliate Marketing

Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.
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Does Optimizing In-App Purchases Really Help Your App’s ASO?

Does Optimizing In-App Purchases Really Help Your App’s ASO?

Apple allows in-app purchases to appear in app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO.
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Teaching Machines To Maximize Your App Marketing Results And ROI

Teaching Machines To Maximize Your App Marketing Results And ROI

App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns.
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Building up your personal brand and building out your app marketing footprint

Building up your personal brand and building out your app marketing footprint

Learn how to expand your personal brand through networking and extend your appeal through TV advertising with Gessica Bicego, Director of Performance Marketing, Blinkist, a microlearning company--and top-rated app--that offers users key ideas from bestselling nonfiction books in 15-minute text and audio. Gessica,  a Mobile Hero recognized by Liftoff for her app marketing achievements, shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same.
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Amp Up Your Advertising With Audio Programmatic To Reach Highly-Engaged Audiences

Amp Up Your Advertising With Audio Programmatic To Reach Highly-Engaged Audiences

Thanks to streaming your audience listens to more music and podcasts than ever before. Data from 2017 reveals that users tune in for an average of 33 hours a week in the U.S. alone, and the momentum shows no signs of slowing. Little wonder that audio programmatic--the business benefits and the best ways to buy it--lead the list of hot advertising and marketing trends in 2019.
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Balancing Heavy-Hitting Game IP With Tight Timelines To Succeed In Soft Launch

Balancing Heavy-Hitting Game IP With Tight Timelines To Succeed In Soft Launch

Mobile gaming apps are a fast-moving space and pressure is high, particularly if your game harnesses blockbuster IP, to make sure your soft launch strategy covers the bases to be a massive hit from the get-go. Step-by-step, we learn how to succeed in the soft launch stage of your app and benefit from the vast experience of from Rose Agozzino, Senior Marketing Specialist at Ludia, the Montreal- based company that creates and distributes cross-platform interactive entertainment with mass consumer appeal.
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Why 2019 Could Mark A Massive Push To In-App Header Bidding

Why 2019 Could Mark A Massive Push To In-App Header Bidding

We get past the hype to dissect and discuss the major trends sure to have a significant impact on mobile app marketing in 2019, starting with the buzz around in-app header bidding. The concept is about allowing the app publisher to offer up all of their inventory at once to all of their demand sources to get the best deal.
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