How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

How eComCon Is Taking Its “Programmatic Everything” Approach To The Streets

Advertising & Brand Podcast
2 min read

An estimated 65% of all digital ad spend in 2019 was programmatic. The numbers and audiences add up, but marketers also need to educate themselves about the pitfalls and work closely with their media agencies to avoid nasty surprises. We get the inside track on both from Marco Gerlach, Head of Business Development, and Christian Ratsch, MD and Founder of eComCon.
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Top Lessons In Growth Marketing From A Top-Grossing Utility App

Top Lessons In Growth Marketing From A Top-Grossing Utility App

Advertising & Brand Podcast
2 min read

Marketing is effective when it is useful and impactful, and we get actionable advice on how you can be both from Giulia Porter, VP Marketing at TelTech, a mobile communications apps company best known for RoboKiller, a robocall blocker app that is also one of the top-grossing apps in its category. Guilia, a Mobile Hero recognized for her app marketing achievements, shares the channels and strategies her team relies on to acquire and retain audiences.
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How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success

How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success

Advertising & Brand Podcast
2 min read

Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform.
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Stop Fraud Before It Starts

Stop Fraud Before It Starts

Advertising & Brand Podcast
2 min read

From SDK spoofing to click injection, ad fraud plagues nearly every app marketer—and according to data from third party fraud prevention platform, Interceptd, that’s especially true on Android devices where fraud exposure is 27.3% versus iOS’ 22.1%. Our host Peggy Anne Salz catches up with Faheem Saiyad, Business Development Manager, Interceptd, to talk about what it’s like to be one of the only pure-play fraud prevention vendors on the market, and what the company’s latest report tells us about the state of ad fraud and how app developers can prevent it.
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Marketing Automation Is Hot (Again), So What’s Holding You Back?

Marketing Automation Is Hot (Again), So What’s Holding You Back?

Advertising & Brand Podcast
2 min read

Marketing automation helps marketers scale daily (and essential) tasks including segmentation, lead generation, lead scoring, relationship marketing, cross-selling and up-selling. Our host Peggy Anne Salz catches up with Lior Barak--Managing Partner of Tale About Data, a company offering consulting services and software to meet the needs of startups and other growing companies facing data challenges--to explore how companies can prepare to drive automation and overcome the obstacles that can stop teams in their tracks.
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The Cookie Crumbles–And People-Based Marketing Explodes

The Cookie Crumbles–And People-Based Marketing Explodes

Advertising & Brand Podcast
2 min read

The cookie used to be the gold standard of tracking for digital marketing efforts. Move forward to smartphones and, although cookies are still useful, a cookie can’t track across devices. This is where you need data and--more importantly--the capability to market to people, not platforms.
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Powering Mobile Campaigns With Affiliate Marketing

Powering Mobile Campaigns With Affiliate Marketing

Advertising & Brand Podcast
2 min read

Low entry prices and high performance are just two reasons why mobile marketers would be wise to harness affiliate marketing to amplify their offers. Affiliates also enjoy a high level of trust with mobile-first consumers who rely on their recommendations to make purchase decisions. Our host Peggy Anne Salz catches up with Erica Carter-- a Mobile Hero recognized for her app marketing achievements--to get the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results. Erica, who was recently at Ibotta, also discusses the importance of providing your affiliates the right ad creatives and measuring the impact.
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Does Optimizing In-App Purchases Really Help Your App’s ASO?

Does Optimizing In-App Purchases Really Help Your App’s ASO?

Advertising & Brand Podcast
2 min read

Apple allows in-app purchases to appear in app store search results, but are they really the new "gold mine" for ASO? Our host Peggy Anne Salz welcomes back Dave Bell, CEO of Gummicube--a company offers a suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization--to talk about new developments impacting ASO.
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Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Super-charge Your Marketing Efforts With Artificial Intelligence—Starting With Email

Advertising & Brand Podcast
2 min read

Artificial Intelligence (AI) is a buzzword, but get past the hype and the ability of AI to sift through data, which has grown beyond the ability of humans to process it, represents a huge business benefit. But don’t think you need a mammoth task to get the most mileage out of a strategy that applies data-driven algorithms.
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