For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively. Sergey Sukhov, Chief Business Development Officer at AdQuantum—a performance marketing agency that offers unique support to smaller game studios on top of traditional UA services—offers his advice for nailing all three in this episode. Alongside our hosts, Peggy Anne Salz and Brian Baglow, Sergey shares exactly what studios should bring to the negotiating table and how to obtain the right data from ad partners to know for certain whether to keep or kill your game. What’s more, he breaks down Ad Quantum’s bespoke solutions tailored to studios of all sizes and the creative format that outperforms all others.