Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising,  paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. Our host Peggy Anne Salz and Tom Laband, Co-Founder & CEO of adsquare, discuss how a data-driven approach to OOH (activated by mobile devices or even connected cars) enhances the ability of brands to drive customer connection and contextual relevance through outdoor campaigns. Tom shares how adsquare, the real-time data exchange, is helping brands and media agencies quickly and efficiently plan, activate and measure the effectiveness of their digital OOH campaigns. He also gives us his pick of best practices and ways you can get personal in advertising in a privacy-friendly way.