Mobile app marketers are the rock stars of the industry, but popularity comes at a price. These marketers are also aggressively pursued by ad partners eager to close a deal and inundated with cold-call emails that are often more annoying than they are convincing. Our host Peggy Anne Salz runs through the rules of effective engagement with Erman Akar, Senior Mobile Marketing Manager at StepStone, one of the most successful online job board businesses today. Erman, a Mobile Hero recognized for her app marketing achievements, also shares a helpful checklist of questions mobile app marketers should ask before scheduling a call to evaluate if the partner is truly a good fit. Finally, Erman outlines practices you can follow to demand transparency in your traffic and ensure you are protected against ad fraud in your contract.
