Advertising & Brand

90% Of Your Players Prefer Ads Over Paying – Now What?

1 minute to read

App publishers are doubling down on rewarded advertising models to diversify revenue streams and wring more value out of engaged audiences. I draw from a recent panel with four industry experts to explore the explosion in pioneering models that reward consumers for time spent while compensating advertisers and publishers. We also discuss why personalization is the biggest “growth hack” of all and the most effective way marketers can make their game (and their advertising) habit-forming.

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